June 2014

Madcashcentral Cash Content Curators provides valuable Advertising, Business & Marketing recommendations, resources, tools and opportunities.

ltv_(blog)Lifetime Value (LTV) is one of those metrics that keeps your CEO up a night. It’s the estimated revenue that a customer will generate during the entire span of their relationship with your company. It takes into account not only the initial purchase, but also how much a customer is likely to spend in the future as they purchase more products and services from you.

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Madcashcentral Cash Content Curators provides valuable Advertising, Business & Marketing recommendations, resources, tools and opportunities.

twitter-terminologyTwitter isn’t just for getting followers, retweets, and replies — it’s also a valuable marketing channel for generating qualified leads. But when you’re trying to generate leads on Twitter, your tweets have to be a little different than normal. With a few tweaks, your tweets can be transformed into lead generation machines — you just have to know what those little tweaks are.

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Madcashcentral Cash Content Curators provides valuable Advertising, Business & Marketing recommendations, resources, tools and opportunities.

calendar_april-1So, another month has come and gone. At HubSpot, that means a lot of new content has been created and published. 

As content creators know all too well, not all of the content you publish will be wildly successful. In June, we saw another month of content — some pieces performed very well with our audience and some didn’t.

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Madcashcentral Cash Content Curators provides valuable Advertising, Business & Marketing recommendations, resources, tools and opportunities.

Think about all the times you’ve signed up for things in your life. Did you once download Evernote? Dropbox? Spotify? Maybe you’ve even taken a class on General Assembly.

Each one of these signups is likely a result of an effective call-to-action.

And it’s really important to guide your visitors through the buying journey using strategic calls-to-action (CTAs).

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Madcashcentral Cash Content Curators provides valuable Advertising, Business & Marketing recommendations, resources, tools and opportunities.

google_authorship_removes_profile_pictureYesterday, Google’s John Muller made an announcement that broke marketers’ hearts: Google Authorship’s about to get a makeover. And it’s not the type of makeover that makes you say “ooo” and “ahh” and “how wonderful” — it’s the kind that could impact your search traffic. 

Google’s getting rid of author profile pictures and Google+ circle counts on desktop and mobile search. So search results that used to look like this:

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