We all know that it’s more fun to look at pretty pictures or watch cool videos than it is to read plain text.
Why is that? Our brains do less work to digest visual content, first of all.
As marketers, we constantly hear about the importance of closing the loop on our marketing campaigns — but that doesn’t just mean tracking to see how many views, clicks, and leads they generate. To truly prove your department’s worth to your CEO, you’ve got to also report on the one metric that they care about: revenue.
“Lisa has recommended you!”
Awww, she has?!
When I get a LinkedIn recommendation from someone I respect and admire professionally, I feel both honored and encouraged to return the favor. But for some reason, I always get writer’s block.
These days may go down as the best of times and worst of times for the corners of the internet that are usually too shadowy for the general public.
BitTorrent, a peer-to-peer file-sharing protocol that’s been used to power hotbeds for pirated content like Pirate Bay, is relishing the present.
Over the years, I’ve noticed that there are certain brands that have managed to stay on top of cool social media trends.
I know how hard it is to keep up with all the changes. There’s a lot going on in that world. New features are constantly being added to Facebook, Twitter, LinkedIn, Instagram … and once you’ve mastered one, another one pops up.
As the prevalence of content marketing continues to rise, more and more companies are dedicating time and resources to creating amazing content to attract people to their websites.
According to HubSpot’s State of Inbound 2014, marketing teams that are generating
Content marketing alone won’t deliver organic traffic. Content marketing employed strategically will deliver the organic traffic you want and need.
But how do you create that refined content strategy? If your goal is to drive organic traffic, what specific, strategic methods should you employ to build the right amount of organic traffic?
Marketers personalize emails to provide recipients more relevant content. Sales prepares demos specific to a prospect’s interests. So why on earth would you show the same exact website to every visitor?
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The way you go about setting goals is all wrong.
You may not even be aware of it. And the
This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders.
Nowadays, we’re often overridden with self-improvement plans, from 21-day diet plans to six-week courses that teach foreign languages. So why shouldn’t those of us who must create content for the gaping maw of the internet have our own shape-up plan for writing?
These days, I spend a lot of my time on blog optimization. I’m constantly trying to figure out how we can fill the top of our funnel with more blog visitors, and how we convert more of those visitors into subscribers and leads.
Because my role is focused on optimization and growth, I try to make sure we’re always testing something.
This is the part where I tell you how bleak it is to be an email marketer.
Crowded Inboxes. New ways to filter. Tougher deliverability standards. These are all reminders that anyone who’s sent a marketing email in the last decade doesn’t really need.
We all know the story. Good email marketing is tough and getting tougher — but tough could be just the environment we need to motivate a change.
Take a moment to step back and contemplate all of the things we, as marketers, are responsible for. Content creation, SEO, email marketing, PPC, social media, lead generation, analytics … the list is never-ending. Where do we find the time, budget, and resources to do it all?
As marketers, we all want to make our websites informative and relevant to our visitors as possible. That’s how you convert the most leads, right?
So far with Smart Content, we’ve been able to customize a contact’s web experience using the information we’ve collected about them. But what about the people who we haven’t identified yet?
