Attracting visitors to your website is only the first step — once they get there, you want to make sure they hang around.
What’s more, you want them to click through to other pages on your website, whether that means reading a blog post, filling out a landing page form, or (hallelujah!) actually buying
This professor sure knows how to write a provocative title.
“Wasting Time on the Internet” is the name of the University of Pennsylvania’s newest English course, which will be taught in Spring 2015 by Professor Kenneth Goldsmith. And, because people love talking about wasting time on the internet almost as much as they love actually wasting time on the
October in Boston is extraordinary. Between the crisp, dry days, vibrant fall colors, and eerie decorations covering townhouses and street lights all over town, it’s easy to get caught up in the Halloween spirit.
So, as I pondered what to say in my talk for the MarketingProfs B2B Forum earlier this month, I couldn’t help but see monsters. Monsters everywhere!
Every organization is in the media business now, which means there’s a growing number of corporations that are building out full-blown newsrooms.By producing original journalism, these organizations establish themselves as industry thought leaders, supplement income with an advertising revenue stream, and get discovered by the people who will eventually becomeContinue Reading
Email marketers spend a lot of time creating lists. Lists by persona, lists by sub-persona, by lifecycle stage, by topic of recent conversion, by number of times they’ve viewed a webpage … You name it, there’s a list segment for it.
All of these list segments give us a way to whittle down our databases and find the
Literary theorist and legal scholar Stanley Fish wrote, “The skill it takes to produce a sentence, the skill of lining events, actions, and objects in a strict logic, is also the skill of creating a world.”
Remarkable writing isn’t just for academics and authors; it’s a fundamental skill for marketers, too. The “remarkable” part is where it gets tricky.
Before the rise of inbound marketing, traditional marketers often focused on broadcasting their messages to as wide of an audience as possible. Their tactics were expensive, interruptive, and, perhaps most egregiously, untargeted.
Whether you just took on your first managerial role or are a long-time exec, dishing out criticism to a colleague is never easy. It’s a lot like going to the dentist — painful and you can’t wait until it’s over.
The funny thing is, as much as we all dread giving or getting negative feedback, it actually
By now, most marketers know that Twitter isn’t just a great medium for creating and reinforcing your brand image — it’s also a tool for reaching fans of your business who can become leads (and, ultimately, sales).
But simply knowing that Twitter can make you
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It’s relatively easy to lead a team when things are going well. But what separates good leaders from great leaders is how they guide their teams when the chips are down.
Ever wondered how to make those clickable buttons that show up on some YouTube videos?
Wonder no more — I’m here to teach you how.
Why? Because little annotations that prompt viewers to “Subscribe” or “Follow us” or “Click
My boss was in Des Moines, Iowa a couple weeks ago, and sent me this message:
Subj: Zombie Burger
Bringing you the menu from that zombie burger place. Such a cool content story.
Remember when Gmail unveiled the new inbox tabs layout? Marketers freaked out. Suddenly marketing emails were relegated to an off-the-beaten-path folder where lots of people thought they would rot forever.
Well, Google’s ready to tug on our marketing heartstrings again. Two days ago, they started
When you sign into LinkedIn every morning, what do you see? You see that flag icon in the upper right-hand corner of the site (unless you’re on mobile, in which case it’s on the left-hand side), and it’s red.
But when you click through, the notifications aren’t about you.
