December 2014

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You’ve probably heard how paramount blogging is to the success of your marketing. Without it, your SEO will tank, you’ll have nothing to promote in social media, you’ll have no clout with your leads and customers, and you’ll have fewer pages to put those valuable calls-to-action that generate inbound leads. Need I say more?

So why, oh why, does almost every marketer I talk to have a laundry list of excuses for why they can’t consistently blog?

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Ever wonder how Google manages to serve you just the content you’re looking for? You put in a few words, and within a few microseconds, you’ve got pages and pages of results ready to address your query. It’s so fast, so accurate, and so comprehensive, it almost seems like magic.

Almost. But we all know there’s more to delivering great search results than waving a magic wand.

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Whether SNL is having an on- or off-year, one place they always shine is commercial parodies.

Personally, I think they had an “on-year” this year — but whether or not you agree, you’ll have to admit they produced some laugh-out-loud fake commercials. I figured most marketers’ minds would be geared more toward New Year’s Eve planning than campaign planning today, so I compiled a round-up of the best SNL commercials of 2014 as a little light-hearted respite for you in the office today.

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I love reading simple writing. It’s clear. It’s easy to understand. And it doesn’t force me to work hard.

But simple writing is easier said than done. Even though it’s easy on the readers, it’s hard for the writer. In this article, I’ll go over what I mean by “simple” in writing, and then give you eight tips on how to simplify your writing.

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This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.

The most effective ads become a part of our culture. They prompt dialogue and debates, they convey meaningful messages, and they aim to create a visceral response. Unlike sorry, stale ads that parrot back the status quo, influential ads aim to break new ground.

These ads made us laugh, made us cry, and in some cases made us question our conventional wisdom — but above all, they earned our attention in 2014.

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When it comes to content, sometimes old school can be a good thing (namely, when it comes to old school rap or Throwback Thursday on Instagram). But when it comes to your company’s public relations strategy, being old school isn’t advantageous for your business or your brand. 

Ten years ago, people still relied on morning papers for news.

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This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales.

All customers are not created equal. Sure, you might like some more than others, but that doesn’t mean they’re your best clients. Sales comes down to revenue and ROI — so how can sales leaders objectively determine which customers are most valuable?

Through a customer lifetime value (CLV) analysis. But calculating CLV isn’t a cake walk — inaccurate data, confusing metrics, and inadequate technology can all block the path.

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This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales.

The pen is mightier than the sword. (Which is good, because you probably don’t want to threaten prospects into buying at sword-point.)

As the primary “weapons” to convert prospects into customers, words are incredibly important to salespeople. How sales reps deliver their messages and converse with contacts can have a dramatic effect on the outcome of a conversation.

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There’s nothing quite like tearing off the wrapping paper of a gift to find a beautiful, new piece of technology inside.

But, as many of you know, the part after that initial excitement dies down isn’t so fun. You know, the part where instead of hanging out with your family, you’re hunched over on the couch, backing up your old version of the device and transferring all your information over to the new one. 

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No textbook can replace real life experiences, especially when it comes to running a business — the hard judgment calls, the late nights, rolling up your sleeves and getting dirty down in the trenches with your team. Remember this though, it is possible to pave a smoother path for yourself by looking to the successful founders who came before you. After all, when aiming to make it big, who better to learn from than those who’ve already been put through the ringer and come out on top? Read about their experiences and study their failures, then consider how you might approach similar challenges.

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In the sales and marketing world, there are few issues that are getting more attention than the issues surrounding lead management and follow up. In my experience, clarity around lead management, qualification and response times are the crucial linchpin to align sales and marketing efforts.

It’s a rather scary statistic, but according to a study most recently done for Harvard Business Review, 71% of qualified leads are never followed up with. What’s more is, of the leads that are followed up on, they’re only touched an average of 1.3 times. This represents tremendous opportunity costs not only in revenue, but in the customer/prospect experience as well.

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Given the popularity and effectiveness of visual content for marketing, it’s no surprise that today’s marketers are creating more and more infographics. They’re a more enjoyable way of digesting statistics, data sets, and timelines, and they can drive more traffic and engagement than plain text.

Even though there are a lot of good infographics out there, there are still a ton of bad infographics out there, too.

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Madcashcentral Cash Content Curators provides valuable Advertising, Business & Marketing recommendations, resources, tools and opportunities.

Optimizing your marketing campaigns for mobile users isn’t just about having your landing pages render nicely on all smartphones and tablets. It’s also about considering the user behind the device; what they’re doing and thinking about while they’re using it. And while the same people tend to use both mobile and desktop, their behavior and goals at a given time differ depending on the device they’re using.

But differ how, exactly? I spoke to nine digital marketers to ask what they’ve learned about their mobile audience and how they’ve adapted their campaigns accordingly.

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