What determines success in the business world?
Is it your leadership ability? Negotiation skills? Unique perspective? What about your IQ?
While it’s likely that most businesses don’t require employees to take an IQ test as part of the application process, IQ tests and scores have long been used as a measure of a person’s intelligence and predictors of their success.
Companies are always looking for ways to hire exceptional employees. In fact, finding and hiring top talent was one of the top challenges marketers reported in 2015.
But what do job seekers actually look for in a new company? How concerned are they about the culture at your company, or how much they’re paid, or whether they’re working in a particular industry? And how do these priorities differ depending on where you are in the world?
Are you prepared for the unknown?
Prior to attending the National Preppers and Survivalists Expo in Louisville, Kentucky, I hadn’t put much thought into it. In fact, most days, I don’t even know what I’m going to eat for lunch, let alone what I’d do in the event of lean times — or worse, an apocalypse.
Close your eyes and picture a one-page, typed document — maybe a resume, or a letter — that uses the font Times New Roman. Now, change the font of that document to Courier. Now to Comic Sans.
The look and feel of the document would change entirely depending which of those three fonts you employed, right?
It’s no secret that if you want to drive traffic to your website, convert that traffic into leads, and establish thought leadership, you should be publishing blog posts on a regular basis. The more often you blog, the more opportunity you have to drive traffic and leads, right?
But … when it comes to writing a new blog post, how much of a time commitment are we talking? How long should it take to write a typical blog post?
Many a marketing team, big and small, has gathered around a conference table to brainstorm a list of crazy ideas. You know what I’m talking about — those “big, hairy, audacious goals” discussed so often that they’ve earned a place in the business lexicon.
Much more rarely, though, do teams actually execute on these crazy ideas.
Thankfully for all you recent college grads out there (and your parents), the job market’s looking up for folks who’ve recently gotten their diploma. More employers plan to hire recent college graduates in 2015 than in previous years, according to the National Association of Colleges and Employers (NACE).
And for those of you about to graduate, things are looking good, too: Two-thirds of employers who responded to NACE’s “Job Outlook 2015 Spring Update” survey reported they expected to increase or maintain current hiring levels for the Class of 2016.