Pay-per-click has been an integral element in successful digital marketing strategies, and as the internet has shifted and changed, PPC remains as important as ever at attracting site visitors and increasing conversions. In fact, PPC is so consistent and effective that many digital marketing experts considered it more vital toContinue Reading
Expanded Text Ads (ETAs), announced in July of 2016, are considered by most industry observers to be the biggest change to Google Adwords in 16 years.
Google’s new ETAs provide for an increase of 50 percent more ad space. Plus, ETAs pack in a few other exciting features as well.
Over the years Google AdWords has evolved into a marketing tool that helps businesses drive leads and outrank their competitors. But what if I told you that the majority of business owners, marketers, and strategists weren’t taking full advantage of all AdWords has to offer? Queue the motivation for this article. Check out these 7n AdWords features you didn’t know existed to help elevate your campaigns to the next level.
Smart marketers know Google AdWords is an essential part of a strong B2B marketing strategy. Since Google searchers are actively looking for either pertinent answers or solutions, marketers can quickly capture their attention and convert them to leads with search engine marketing (SEM) campaigns—as long as they take the right approach, of course.
![How to Get More Out of Your Google Adwords Campaigns [Infographic]](http://cdn2.hubspot.net/hubfs/53/Google_AdWords_Campaign_Success.jpg)
As an inbound marketer with only so much budget to spend on pay-per-click advertising, you want to get the most bang for your buck. That’s why many marketers are choosing to spend a portion of that budget on Google AdWords.
With over 2 billion searches every single day, Google is by far the most used search engine on the web — and your customers and prospects are likely using it to search for content related to your business.
If you’ve searched Google recently, then you may have notice something different. In the past, searches for products pulled up two or three paid ads in the search results, and then along the right side of the screen, more paid ads were displayed. Those right-side ads? They’re gone now. In their place is an opportunity for ecommerce companies.
No matter how many free tools crop up for ecommerce companies, a paid ad is sometimes the best bet for driving new traffic to your website. The problem is that other ecommerce and even brick-and-mortar competitors are using the same search terms and keywords you will. Not only do you need to know how to build a campaign through Google’s AdWords product, you also need to know how to stand out from the crowd.
This holiday season, you’re probably focused on reaching new customers and reeling them in with dazzling specials. Reaching out to holiday shoppers who need your help making good decisions on purchases for others is a great way to boost your bottom line, but what about all those shoppers who went before? What about the buyers you reached out to last holiday season but then never heard from again?
An effective content strategy doesn’t rely on only one tactic.
Generating qualified leads requires you to regularly publish compelling, valuable content, explore guest blogging opportunities, identify co-marketing campaigns, and devise a strategy for promoting said content.
Google has many different sources of revenue, but one of their most noticeable is the ads that appear next to search results for specific keywords. How much that keyword costs depends, in part, on how often people search for it — the more people search for a certain keyword, the more expensive it is.
If you’ve ever wondered what the most expensive keywords on Google are, then look no further than the infographic below from WebpageFX.
You know content marketing works, so you’ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers.
And people come — they find your content in search results and in their social media feeds. But they may not fill out a form and become a lead right then and there. It’s not always because they’re not interested in your
Optimizing your content for organic search is the best way to strengthen your presence on search engines and generate high quality traffic to your website. But that doesn’t mean pay-per-click (PPC) doesn’t have a place in an inbound marketing strategy.
