January 2015

Madcashcentral Cash Content Curators provides valuable Advertising, Business & Marketing recommendations, resources, tools and opportunities.

This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales.

For all the powerful processing work the human mind can do, it’s still prone to making bizarre assumptions or jumping to an illogical conclusion every now and then. Problem is, we don’t even recognize these patterns as strange.

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Madcashcentral Cash Content Curators provides valuable Advertising, Business & Marketing recommendations, resources, tools and opportunities.

This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.

A shopper paces the aisle, looking at one laundry detergent after another. All offer essentially the same thing: clean clothes, fresh smell, easy pour …

So how does a shopper make a decision to buy one over another?

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Madcashcentral Cash Content Curators provides valuable Advertising, Business & Marketing recommendations, resources, tools and opportunities.

Hey there, marketer. I’m curious … what’s really going in that day-to-day work life of yours?

When you say you’re working from home, are you actually being productive? When you have a deadline, do you wait until the last minute? What are you actually doing on LinkedIn? It’s time to speak the truth. 

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Madcashcentral Cash Content Curators provides valuable Advertising, Business & Marketing recommendations, resources, tools and opportunities.

Feel intimidated by the notion of creating an explainer video? There’s no need to be — they just represent another excellent way to get your content out to your target audience. Besides the really big brands that we are all familiar with, a lot of lesser-known companies and even small startups are using them.

Even if you believe your product isn’t “cool” enough to become a cute, cuddly explainer video, someone out there who has a problem that can be solved by what you have to offer would likely see it in a much different light.

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Madcashcentral Cash Content Curators provides valuable Advertising, Business & Marketing recommendations, resources, tools and opportunities.

This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.

When a brand launches a new logo or look, everyone has an opinion. 

We analyze how the brand’s familiar symbol has changed — and how it hasn’t (Yahoo). We miss the old icon (Gap) and fail to understanding the reasoning behind such a change (Ernst & Young). 

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13 Bright Ideas for Running Smarter Retargeting Campaigns

  According to retargeting platform AdRoll, only 2% of shoppers typically convert on their first visit to an online store. That’s a lot of people slipping through the cracks. What’s a marketer to do? Enter retargeting. Retargeting allows you to zero in on those 98% of visitors, giving them a second (and inContinue Reading

Madcashcentral Cash Content Curators provides valuable Advertising, Business & Marketing recommendations, resources, tools and opportunities.

According to the Content Marketing Institute’s 2015 B2B and B2C benchmark reports, less than a quarter of marketers are able to prove content marketing ROI. Measurement is a key area of difficulty: 49% of B2B and 51% of B2C marketers were challenged with measuring content effectiveness in 2014.

While definitions of effectiveness may vary by team, it should at least be simple to figure out if you’re successful once you define what “success” means. Here are two simple steps to establish a baseline for content effectiveness and prove if it’s failing (or not).

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Madcashcentral Cash Content Curators provides valuable Advertising, Business & Marketing recommendations, resources, tools and opportunities.

Creative trends can be fickle. Remember those super glossy CTAs that used to be on every website? Now, flat, minimalistic design is in. 

Whether you’re a seasoned or amateur designer, no marketer should be in the dark about the latest design trends. So what’s in store for 2015 in the creative world? 

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Madcashcentral Cash Content Curators provides valuable Advertising, Business & Marketing recommendations, resources, tools and opportunities.

When you first start out on Pinterest, many of us imagine it’ll be the best way to organize all the things that inspire you. Instead of haphazardly storing bookmarks in your browser or keeping a long Evernote file of things to remember, you set up a few tailored boards, and start pinning away.

But pretty soon after you start, you’ll realize that it can actually be hard to stay organized on Pinterest.

For example, you probably come across content every day that doesn’t quite fit the board descriptions you’ve already made, but wouldn’t warrant creating an entirely new board.

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Madcashcentral Cash Content Curators provides valuable Advertising, Business & Marketing recommendations, resources, tools and opportunities.

Twenty years ago, I graduated from Bentley University with a degree in Computer Information Systems. I had always thought about going for a marketing degree, but was advised that it would be too hard to find a job after college. I decided to focus my energy elsewhere.

Little did I know that I’d have a very successful career in marketing, starting my own agency and working on campaigns for clients as diverse as HBO, American Eagle Outfitters. and The Coca-Cola Company.

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Madcashcentral Cash Content Curators provides valuable Advertising, Business & Marketing recommendations, resources, tools and opportunities.

According to the 2014 State of Inbound Marketing, marketers are obsessed with generating more leads: Nearly a quarter of surveyed marketers rank lead generation as their number one priority.

But just because lead generation is a priority doesn’t mean it’s easy to find great information about it. There’s plenty of content online about how to generate leads, but it can sometimes be difficult to sift through it all and find out what really works.

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