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The Tale of Two Ecommerce Companies That Turned Down Shark Tank Deals

April 30, 2015 Admin Wordpress 0

 

Choosing what to sell online is one of the most important decisions you’ll make as an entrepreneur. To be successful, you need to pick products that you’re passionate about and find an ecommerce model that resonates with your personality. With that in mind, let’s look to popular TV show Shark Tank to help you get started on the right foot –– because no one embodies passion and personality like the stars of the Tank.

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The Social Media Content Calendar Template Every Marketer Needs [Free Template]

April 30, 2015 Admin Wordpress 0

We have a 9 a.m. meeting? Yikes! Hold on — let me just click around the internet like a maniac to find something for the morning tweet. 

Sound familiar? Scrambling for social content is not a new phenomenon. We have meetings. We run late. Things come up. And it’s really hard to get any meaningful amount of work done when you have the next social media update looming over your head every 30, 60, or 90 minutes.

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Inside Warby Parker: How Vision, Mission & Culture Helped Build a Billion Dollar Business

April 30, 2015 Admin Wordpress 0

Most business school conversations over beers end with a hangover — Neil Blumenthal’s ended with a billion dollar business.

If you aren’t familiar with Neil’s name, you’re likely familiar with the brand he and his co-founders started: Warby Parker. Because Warby’s brand is ubiquitous thanks to the company’s product and marketing success, many consumers all over the globe think of the company as an overnight success. In reality, the brand is a product of years of blood, sweat, and of course, a few beers.

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8 Email Workflow Tips for the College Admissions Process

April 29, 2015 Admin Wordpress 0

One of the key elements of inbound marketing is the use of automated workflows because they allow you to better engage leads through a set of targeted emails, while saving time by automating the process. Workflows can be a helpful addition for any industry, but especially for higher education.

The college admissions process is a perfect use case for automated workflows, as they can be used to move a potential student along the buyer’s journey to an end goal – in this case, to apply to your institution. 

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Which Live Streaming App Should You Use? Inside the Best Features of Periscope, Meerkat & More

April 29, 2015 Admin Wordpress 0

Live streaming has come a long way in the last decade. Back in 2008, I covered the U.S. Presidential Primary in New Hampshire with a Nokia N95, and streamed in 3G, using Qik. Other options at the time were Flixwagon and Kyte … ever use one of those?

Luckily, today, we have mobile devices that can record in HD and stream over 4G and/or wifi. The user experience is a lot better for both live streamers and viewers — which is why live streaming on mobile apps is becoming more and more popular.

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How Ecommerce Can Capitalize on How Men and Women Use Pinterest

April 28, 2015 Admin Wordpress 0

Pinterest has long been recognized as a female-centric social media platform with 80% of its total users identifying as female, but the times are changing. One of the biggest differences we see lately is the ability to narrow search results for males, so search results show men’s watches or women’s watches, based on your interests. Since users are able to select search results to more closely reflect their interests (whether shopping for themself or someone else), this benefits all users. And, this is just a first step in making Pinterest more appealing to men. With this particular task out the way, Pinterest still has a few more steps to attract and keep male users.

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When Is the Best Time to Be Creative? [Infographic]

April 27, 2015 Admin Wordpress 0

When do you do your best work?

For me, it’s realllllly early in the morning. I used to get up at 4 a.m., grab a steaming cup of coffee, and just start writing. At that time of day, words flowed so easily that I could finish a 1,500-word post in an hour. Later in the day, that same post would’ve taken me twice as long.

But that’s not the case for everyone.

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8 Myths People Believe About Analytics (But Shouldn’t)

April 27, 2015 Admin Wordpress 0

 

When many people start diving into their marketing analytics, they’re nervous. Maybe they’re new to the technology, so they’re worried about it being too complex and confusing to use. Maybe they haven’t analyzed their marketing before. Maybe math was never their strong suit. Or maybe they’re just worried about messing something up.

It doesn’t have to be this way.

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700,000 Active Users in 7 Weeks: The Story Behind Meerkat’s Explosive Growth

April 26, 2015 Admin Wordpress 0

Two months ago, Meerkat didn’t even exist. Today, the live-streaming app has over 700,000 active users, including people like Jimmy Fallon and Madonna. 

It all started as a side project. Founder Ben Rubin had been working on live-streaming products as part of his job at Life On Air, and he thought it’d be fun to work on Meerkat in his spare time.

But then Meerkat took off.

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How to Be More Emotionally Intelligent [SlideShare]

April 25, 2015 Admin Wordpress 0

This post originally appeared on HubSpot’s Sales Blog. To read more content like this, subscribe to Sales.

You’ve probably taken an IQ test at some point in your life. But have you taken an EQ test

Measuring and improving emotional intelligence has become increasingly important in recent years as more and more research emerges on the connection between a person’s Emotional Quotient (EQ) and professional success.