The Tale of Two Ecommerce Companies That Turned Down Shark Tank Deals

 

Choosing what to sell online is one of the most important decisions you’ll make as an entrepreneur. To be successful, you need to pick products that you’re passionate about and find an ecommerce model that resonates with your personality. With that in mind, let’s look to popular TV show Shark Tank to help you get started on the right foot –– because no one embodies passion and personality like the stars of the Tank.

The Social Media Content Calendar Template Every Marketer Needs [Free Template]

We have a 9 a.m. meeting? Yikes! Hold on — let me just click around the internet like a maniac to find something for the morning tweet. 

Sound familiar? Scrambling for social content is not a new phenomenon. We have meetings. We run late. Things come up. And it’s really hard to get any meaningful amount of work done when you have the next social media update looming over your head every 30, 60, or 90 minutes.

Inside Warby Parker: How Vision, Mission & Culture Helped Build a Billion Dollar Business

Most business school conversations over beers end with a hangover — Neil Blumenthal’s ended with a billion dollar business.

If you aren’t familiar with Neil’s name, you’re likely familiar with the brand he and his co-founders started: Warby Parker. Because Warby’s brand is ubiquitous thanks to the company’s product and marketing success, many consumers all over the globe think of the company as an overnight success. In reality, the brand is a product of years of blood, sweat, and of course, a few beers.

8 Email Workflow Tips for the College Admissions Process

One of the key elements of inbound marketing is the use of automated workflows because they allow you to better engage leads through a set of targeted emails, while saving time by automating the process. Workflows can be a helpful addition for any industry, but especially for higher education.

The college admissions process is a perfect use case for automated workflows, as they can be used to move a potential student along the buyer’s journey to an end goal – in this case, to apply to your institution. 

Which Live Streaming App Should You Use? Inside the Best Features of Periscope, Meerkat & More

Live streaming has come a long way in the last decade. Back in 2008, I covered the U.S. Presidential Primary in New Hampshire with a Nokia N95, and streamed in 3G, using Qik. Other options at the time were Flixwagon and Kyte … ever use one of those?

Luckily, today, we have mobile devices that can record in HD and stream over 4G and/or wifi. The user experience is a lot better for both live streamers and viewers — which is why live streaming on mobile apps is becoming more and more popular.

How Ecommerce Can Capitalize on How Men and Women Use Pinterest

Pinterest has long been recognized as a female-centric social media platform with 80% of its total users identifying as female, but the times are changing. One of the biggest differences we see lately is the ability to narrow search results for males, so search results show men’s watches or women’s watches, based on your interests. Since users are able to select search results to more closely reflect their interests (whether shopping for themself or someone else), this benefits all users. And, this is just a first step in making Pinterest more appealing to men. With this particular task out the way, Pinterest still has a few more steps to attract and keep male users.

When Is the Best Time to Be Creative? [Infographic]

When do you do your best work?

For me, it’s realllllly early in the morning. I used to get up at 4 a.m., grab a steaming cup of coffee, and just start writing. At that time of day, words flowed so easily that I could finish a 1,500-word post in an hour. Later in the day, that same post would’ve taken me twice as long.

But that’s not the case for everyone.

8 Myths People Believe About Analytics (But Shouldn’t)

 

When many people start diving into their marketing analytics, they’re nervous. Maybe they’re new to the technology, so they’re worried about it being too complex and confusing to use. Maybe they haven’t analyzed their marketing before. Maybe math was never their strong suit. Or maybe they’re just worried about messing something up.

It doesn’t have to be this way.

The Ultimate Cheat Sheet of Photo & Image Sizes on Facebook, Twitter, LinkedIn & Other Social Networks [Infographic]

When you’re designing cover photos, graphics, and other social media assets, sometimes knowing the bare bones image dimensions isn’t enough.

What if you wanted to place text or an arrow on your Facebook cover photo without it getting covered by the profile photo? And what about the shared link thumbnails on Facebook or in-stream photos on Twitter … how big should those be?

Humanizing Your Brand: 8 Tips for Making Your Voice Real (and Heard)

What’s the one thing business owners and their employees, partners and even customers all have in common? Well, at the most basic level, they’re all human.  So why is it sometimes so challenging for businesses to showcase this in their marketing efforts? 

Perhaps some people don’t want to show any biases that might deter any potential leads. Perhaps some may want to present themselves as strictly professional. Others may not care about their tone at all, but would rather focus on finding the right keywords to implement throughout their platforms. Some may not even realize just how robotic their brand’s voice really is.

Ecommerce Sites Must Be Responsive; But That’s Just the Beginning of Their Mobile Future

In July 2014, a study analyzing the SEO of the top 500 retailers for Internet Retailer’s Mobile 500 guide found that the mobile adoption rates across those top 500 retailers were as follows: 59% use dedicated mobile sites, 15% use dynamic serving, 14% had no mobile presence, just 9% were responsive. In all, that’s less than 50 of the top 500 retailers using responsive, and that is still about a 3x increase from 2013 adoption rates.