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CRO for Inbound Marketing: 6 Conversion Optimization Initiatives to Implement Today

29/07/2016 MadCash Central 0

Conversion rate optimization (CRO) and inbound marketing go together like peanut butter and jelly. After all, nobody is more concerned with (and obsessed with) conversion rates than the inbound marketer.

But many inbound marketers find themselves navigating a new world of CRO with a sense that there’s so much to test, and they’re not quite sure where to start. Here are 6 CRO initiatives you can undertake today to help give your conversion rates—and inbound marketing performance—a boost.

Madcashcentral Advertising Pages Exchange - Internet Advertising, Business & Marketing Blog

How to Deliver Negative Feedback & Why It Matters [Infographic]

29/07/2016 MadCash Central 0

Most managers dread giving negative feedback almost as much as employees dread hearing it. It’s uncomfortable to tell someone they’re not performing well at something.

But the truth is, your employees want to learn and grow — and they’ll only learn and grow when the work and skills that need improvement are given some course correction.

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4 Warning Signs Your Prospect Isn’t Ready to Invest in Marketing

29/07/2016 MadCash Central 0

Imagine yourself sitting across the table from a prospective client’s CEO at a coffee shop. She’s engaged, ready to listen, and apparently in a positive state of mind. This is a marketer’s dream situation; you feel that any question is fair game and honest answers will be forthcoming. If you could ask her just one question to qualify her business for your services, what would it be?

Madcashcentral Advertising Pages Exchange - Internet Advertising, Business & Marketing Blog

7 AdWords Features You Didn’t Know Existed

28/07/2016 MadCash Central 0

Over the years Google AdWords has evolved into a marketing tool that helps businesses drive leads and outrank their competitors. But what if I told you that the majority of business owners, marketers, and strategists weren’t taking full advantage of all AdWords has to offer? Queue the motivation for this article. Check out these 7n AdWords features you didn’t know existed to help elevate your campaigns to the next level.

Madcashcentral Advertising Pages Exchange - Internet Advertising, Business & Marketing Blog

9 Companies Using Live Website Chat in a Creative Way

28/07/2016 MadCash Central 0

Live chat technology has been around for a while. And while customers increasingly demand immediate attention, businesses have been relatively slow to adopt a live chat strategy – particularly in the SMB space, where deals are still built on relationships.

Live chat is often solely thought of as a customer support tool and tends to be overlooked from a sales and conversion perspective.

Madcashcentral Advertising Pages Exchange - Internet Advertising, Business & Marketing Blog

21 Things Recruiters Absolutely Hate About Your Resume

28/07/2016 MadCash Central 0

I’ll never forget one of my first job interviews out of college.

I was applying for a marketing position at a technology company. (No, not HubSpot.) Because my college major had nothing to do with marketing or technology, I’d written “Relevant coursework: Statistics” in the education section of my resume in an effort to draw a connection.

Madcashcentral Advertising Pages Exchange - Internet Advertising, Business & Marketing Blog

101 Marketing Ideas to Help You Generate More Business [Free Ebook]

28/07/2016 MadCash Central 0

Planning, organizing, and executing a full-blown marketing strategy is no easy feat. However, there are tons of creative ways to generate more business for your company without overhauling your entire marketing strategy.

By focusing on smaller aspects of your marketing at a time, making changes to your marketing strategy is much more realistic.

Madcashcentral Advertising Pages Exchange - Internet Advertising, Business & Marketing Blog

How to Become a More Productive Writer: 7 Helpful Tips

27/07/2016 MadCash Central 0

The simple dream of most writers is being able to write more. And it’s not only writing more, it’s writing effortlessly.

But it’s not just authors or professional writers who dream of this. These days, a lot of marketing roles will require you to dust of your writing skills at one point or another. And there’s nothing worse than simply not being able to write — especially when the pressure of a deadline is looming over your head.

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It’s Not About The Release Anymore. PR is Now Social PR.

26/07/2016 MadCash Central 0

Ten years ago my answer to the cocktail party question, “What do you do?” was as easy as two letters: PR.

These days that answer is: I help companies in the design and build industry connect with their targets through social media, content marketing, public relations and strategic partnerships. (Say that after two cocktails.)

Madcashcentral Advertising Pages Exchange - Internet Advertising, Business & Marketing Blog

6 Overlooked Ways to Win More New Clients

26/07/2016 MadCash Central 0

Every agency professional knows that sinking feeling — you pursued what you thought was a warm lead for weeks, only to have them pass on your services. You don’t understand where it all went wrong. Your agency has a lot to offer, so why aren’t any of your prospects taking the bait?

Madcashcentral Advertising Pages Exchange - Internet Advertising, Business & Marketing Blog

28 of the Best Instagrams to Follow for Design Inspiration

25/07/2016 MadCash Central 0

What if I told you you could visit an art gallery … from the comfort of your own home? Or from a bus seat on your commute to work? Or while you’re taking a break for lunch?

If you follow the right people, that’s what Instagram can do for you. There are a lot of really talented artists and designers out there who use Instagram as a sort of mini art gallery — a social portfolio, if you will.