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9 Lead Generation Mistakes Marketers Need to Stop Making

October 28, 2016 Admin Wordpress 0

For many businesses, the key to making sales is to first generate leads.

Leads are valuable because they’re the people who have indicated organic interest in your content and your business by giving you their information in some way, whether it’s by filling out a form to download an ebook, completing an online survey, or something else.

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8 Personalities to Look for When Assembling a Content Team

October 28, 2016 Admin Wordpress 0

Not having enough of the right people on your content team is a problem for many of today’s marketers. In fact, 38% of B2B marketers say HR and staffing issues are responsible for delayed success in content marketing, and 22% blame a lack of training and education.

Developing, executing, and measuring a content marketing plan can be difficult under the best of circumstances. But when you’re not adequately staffed, even the most well-conceived content marketing plan can struggle.

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Mindset Tools for Health & Fitness – Subliminal Subconscious Training (FREE download)

October 27, 2016 Admin Wordpress 0

Could you use some help reprogramming your mind for better health?
If you’ve been struggling, take a look. This is for No Charge.
I’m participating in a gift-giveaway event this week, and noticed that some of the other contributions look pretty cool. There are ten different gifts to choose from, but here are a few that specifically caught my eye, because they are designed to help you work WITH your mind to overcome challenges that keep you from feeling your best.
Meditation & Affirmation Kit…
Includes a meditation/affirmation audio with sophisticated brainwave entrainment technology to help your subconscious mind relax… Read more

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Proven Tips for a Top-Notch Alumni Engagement Program

October 27, 2016 Admin Wordpress 0

You know it’s bad when they start making parody videos about the horrors of alumni fundraising campaigns. Nothing can sap alumni energy for your school like getting donation calls again and again and again… But you need your alumni engaged to maintain your school’s relationship with them. You want them to be motivated to act on behalf of your institution and yes, donate, at the times and ways they’re able.  

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Planning Social Media Content? Ask Yourself These 9 Questions

October 27, 2016 Admin Wordpress 0

It’s no mystery that social media is a crucial part of any marketing strategy — regardless of industry, company size, product, or service.

We’ve all been there. Back in the day, I had to make the case for some businesses to even have a social media presence in the first place. But finally — finally! — it seems like folks are catching on. After all, 69% of marketers are using social media to build a following.

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A Brief History of Search & SEO

October 26, 2016 Admin Wordpress 0

Tracing the history of SEO is kind of like trying to trace the history of the handshake. We all know it exists, and we know it’s an important part of business. But we don’t spend a ton of time thinking about its origins — we’re mostly concerned with how we use it day-to-day.

But unlike the handshake, SEO is fairly young, and changes frequently. Quite appropriately, it appears to be a millennial — its birth is predicted to fall somewhere around 1991.

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15 Easy Ways to Make Your Commute More Productive

October 25, 2016 Admin Wordpress 0

It’s easy to think of commuting as a total waste of time. When you’re standing on the train platform or waiting at a traffic light, every minute that ticks by can seem like a minute lost from an already jam-packed day at work. But there’s good news for those of you who wish you could spend that time more productively.

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3 Quick Wins to Improve Your Nonprofit’s Website

October 25, 2016 Admin Wordpress 0

Not every marketing success comes from a big campaign. When you’re a nonprofit operating under budget constraints, big campaigns aren’t always even an option. Sometimes, it’s the little tweaks that can yield a boost in results. In some cases, the tweaks correct an issue that’s been holding your website back.