We’re living in a mobile-first world. For most of us, that means from the moment you wake up in the morning, your phone becomes a part of your daily routine — from silencing your alarm, to reviewing the daily news, to checking email, and so on.
And search engines are seeing the result of this trend: search queries on mobile have now surpassed desktop-based queries.
![A Brief History of Social Advertising [Infographic]](https://blog.hubspot.com/hubfs/00-Blog_Thinkstock_Images/history-social-ads.png?t=1481019371684)
Social advertising is a big business.
Over the past two years, social media advertising budgets have doubled worldwide, from $16 billion U.S. in 2014 to $31 billion in 2016.
They see you when you’re slacking. They know when you come in late. They know if you’ve been bad or good so be good for your work’s Secret Santa exchange.
But that’s not how the song — or the Secret Santa exchange — really goes …
They command international attention, have amassed millions of followers on social media, and collaborate with the world’s biggest brands.
But you still have to pick up their poop.
Sometimes, the movie adaptation of a book is better than the book itself. Maybe it’s the acting, maybe it’s the special effects or the soundtrack, or maybe the story is simply better told on the big screen than in our imaginations.
The reason? Different stories are better told in different formats depending on the message they’re trying to convey.
Imagine that you’re within 140 characters of connecting with a customer, prospect, or influencer. How can you afford not to reach out?
We’re talking Twitter, of course: the 300-million strong whirlpool of information that has emerged as a personal branding, relationship-building nirvana.
Are you looking for new ways to experiment with your email marketing and increase engagement and conversion?
With video in general becoming a more and more important content format for marketers, we put our heads together with the folks at Wistia to see how using video thumbnails in your email marketing affects engagement.
As an agency leader, do you have a plan for what you’d do if 30-50% of your employees quit?
You might be at risk right now, according to the latest Campaign US survey on agency employee morale.
Giving Tuesday is one of the biggest donation days of the year. Once it’s over, don’t let its impact fade away. Sure, you’ve seen a boost in donations off your Giving Tuesday campaign, but you’ve also gotten so much more value you can use to advance your organization’s mission.
A lot of eyes are going to be on your website in the upcoming weeks. A National Retail Foundation survey found that more than 56% of holiday shoppers will purchase gifts online. What’s more, almost 80% of shoppers are heading to the internet to research gifts, even if they end up actually purchasing the item in-store.
Those numbers are only going up.
