Is having a great product the only requirement
to run a successful business?
For most companies, the answer is no. Why you ask? Well usually generating sales requires potential customers to understand that a product exists, how it works / what it does and why this product is better than what the competition is offering.
The responsibility to communicate that information rests on the shoulders of the marketing and sales teams. Typically, marketing has a predominant role at the beginning of a potential sale. For example, a marketing team may develop a new radio campaign to help spread awareness about a product launch. A sales team works to finalize a deal by communicating directly with leads and addressing their concerns.
Another advantage sales and marketing teams exploit, is collaboration. Rather than operating as independent units, strong information and idea sharing between the teams can help improve results and create a seamless experience for prospective buyers.