Online marketing is gradually becoming even more complicated since there is an information overload and it is becoming even tougher to cut through the noise.
Thousands of blogs are created to target the same segment of an audience so how will you make sure your content gets the maximum attention and you drive a huge amount of traffic towards your blog?
Increase in traffic means increase in the number of potential customers and better chances of conversions (read: sales).
Many blogs give away freebies to attract attention and drive traffic, but what if you have nothing to give away right now? Fret not! There are other simple ways to drive traffic to your blog and improve conversion rate:
Have a Good Content Strategy
Creating strategic content is even more important than creating high-quality content. Know what your customers are looking for and create content accordingly. Content should always be created to meet a specific need.
Even more important than creating content is delivering the content to the right people at the right time. So you must identify the places where your audiences are to be found and then share the content on the specific channels.
Share Content Once, Twice, Thrice!
It is always wise to share your content multiple times over various channels. By sharing the content more than once, you make sure no one misses the information being shared. Though some marketers would call this ‘Spamming’ but by scheduling follow-up cleverly, you can attract maximum attention.
Partner with Other Bloggers
By partnering with other bloggers in your niche, you can expand the reach of your content. Write content that can be published in your partner’s blog and ask them to write content for your blog. By doing this you will cross promote each other’s blogs and get a good amount of traffic.
Participate Actively on Forums
Forums are places where people flock to get their questions answered. So by being active on various forums (related to your niche) you can find people who will be interested in your content. Answer questions, share relevant information and discuss topics with other people. Whenever possible ask people to read your blog and get answers to their questions but remember to recommend your content only when it is relevant.
Engaging influencers is becoming a rage among marketers. If you want to drive a huge amount of traffic, identify influencers in your niche and ask them to spread the word about your blog. Whenever possible ask them to contribute to your blog as well. People will be more interested to engage with you if you have a trusted name associated with your blog.
Use Hash Tags
Proper usage of HashTags is very important to improve the visibility of your content. By including hashtags, you ensure your content gets found when people search for related information.
Give Out Freebies
Everyone likes to be rewarded with something. So if you still haven’t thought about free products, it is time you do. It need not be anything expensive or big. It must be something that your reader will be interested in, such as an ebook, discount coupons, etc.
Great content must always be the first priority, however, you must also think about new ways to drive as much traffic as possible to your blog.
Use SEO to gain more traffic
Make sure your blog is SEO friendly to drive the maximum amount of organic traffic towards your blog. Create evergreen content that will be relevant for the long term and attract visitors for a long period of time. Use proper keywords and implement SEO best practices in your digital strategy.
Optimising a blog is not rocket science and is very similar to optimising your own website. To rank your blog on the top SERPs, you have to follow simple optimisation rules.
Here are some tips that will help to get your blog ranked better:
Use Long-Tail Keywords: Use long-tail keywords meaningfully within the post and include them in the blog titles if possible. Make sure you use them naturally, so that the posts do not look spammy. Write posts for educating your visitors and insert keywords wherever possible. Posts that are stuffed with keywords do not interest readers and are unsuitable for search engines as well.
Make your Blog Mobile Friendly: Google’s recent update requires all websites and blogs to be mobile friendly. So make sure your blog can be accessed properly on all mobile devices. Google suggests using responsive templates as the best practice to make blogs mobile-friendly.
Get Backlinks from Authority Sites: To earn links from other related authority sites, you have to write information-rich, engaging posts that are worth sharing. To increase the visibility and attract valuable links you can:
- Submit the blog and RSS feeds to various blog search engine and directories
- Post valuable comments on other blogs
- Write guest posts
- Update your blog frequently
Grow your Social Community: Social signals help in boosting search engine rankings, so make sure you write content that is worth sharing. Build communities on the leading social
platforms and distribute the content in various formats. Make sure you share other valuable resources apart from your own content. The more you help the people in your community, the more will they be willing to share your posts.
The Bottom Line
By using these tried and tested ways you will gradually increase your blog traffic. It’s important to remember that building a blog and getting traffic takes time and effort.
Alex is a marketing specialist based in the UK. He likes to write about various marketing disciplines and is currently working for SEO agency Breakline.