Just ten years ago, we founded HubSpot and set out to make the world more inbound.

That meant transforming the way we market and sell to be more human, helpful, and empathetic. Before long, people from all corners of the globe started adopting this new way of doing business. The concept of inbound became a movement all its own.

Inbound really is everywhere. It’s found where people are respected, whether by valuing their time, by solving for their needs first, or by not interrupting them with something they don’t need.

We believe a more inbound world is a better world for everyone.

Tastes and technology change. What’s important is to keep in mind what doesn’t: People matter. They have choices, and they have power. People want to be valued and feel respected. That’s not going to change, nor should it. It’s just as true today as it was 100 years ago.

Without you, there is no HubSpot. We’re extremely grateful to our customers, partners, employees, investors, alumni, friends, and members of the inbound community who have joined us on this remarkable journey. Today, we celebrate what we’ve built together. And as we look toward the future, we can already see that this is only the beginning.

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Here’s to the next 10 years,

Brian & Dharmesh

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