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Why are some people more successful in the creative field than others?
You watch your colleagues or competitors come up with idea after brilliant idea.
For almost a decade now, Apple and Microsoft have been engaging in an what some have called an all-out “ad war.”
Remember those “Hi, I’m a Mac”; “Hi, I’m a PC” television ads from the late 00s? You know, the ones depicting a young, casual, cool Justin Long as Mac and an older, out-of-touch John Hodgman as PC?
No matter what they say, people do judge emails by their subject lines. In fact, 33% of email recipients decide whether or not to open an email based on subject line alone. That’s why it’s so important to craft subject lines that are compelling enough to get people to click through.Continue Reading
When I first got started in marketing, I didn’t know too much about SEO. It’s probably pretty simple, I thought to myself — after all, it’s just a three-letter acronym. Plus, I knew that it had to do with search engines like Google — and since I used Google every single day, I figured it wouldn’t be too difficult a concept to master. Right?
I couldn’t have been more wrong.
SEO is one of key components of inbound, and if you’re not clear about what it means from the get-go, you could be in trouble later on.
Yes, it feels good to feel comfortable saying hello — and even sitting down for lunch — with your fellow coworkers. But did you know it can also make you better at your job?
Having friends at work directly correlates with engagement and productivity at the office. According to Gallup’s State of the American Workplace report, strong social connections at the office can make you more productive, and can even make you feel more passionate about your work and less likely to quit — and these are only a handful of the potential benefits.
If you’ve ever used Twitter, Pinterest, or searched for images in Google, you’ve probably seen infinite scrolling in action. All you have to do is keep scrolling down, and more and more information pops up.
While the last few years have been all about creating different types of content, we’ve been seeing more and more marketers experimenting with different ways to display that content to improve user experience on their websites. One of these trends is infinite scrolling.
Sometimes, I wish Google would just read my mind.
I usually have this thought after trying variation after variation of pretty specific search terms, like “recent social media statistics,” without finding what I’m looking for. You’d think those search terms would return relevant results — it’s not like I typed in “cool shoes” and hoped for the best. But they don’t — and after a few attempts, I just want to hand over the reins to Google and say, “Can you please just find me what I’m looking for?”
Alright, so Google can’t quite read your mind (yet …), but they do have lots of operators in place to help you find more relevant search results.
Pretty much all marketers are pressured to do more. Get on more social networks, write more blog posts, send more emails, run more reports, generate more sales …
And sometimes, doing more works. Blogging more, for example, can increase traffic and leads.
But other times, doing less is actually a much better idea.
Adding more and more and more to your plate can stretch you thin and make your marketing activities less effective. And with only so much time in the day, you’ve got to figure out how to get more results without actually doing more work.
Let’s face it: growing a company is as big a struggle as ever. The rules have changed, and will continue to change. What used to be effective, even just 5-10 years ago, no longer works. There’s an oversupply of vendors in most markets and customers have changed the way they buy.
For inbound marketers, we’re ahead of the trend in many ways.
Pablo Picasso once said, “Why do two colors, put one next to the other, sing? Can one really explain this? No. Just as one can never learn how to paint.”
Ladies and gentlemen, Picasso was wrong.
You actually can figure out why “two colors, put one next to the other, sing.”
When you’re first starting to create visual content, one of the easiest things to overlook is the image file type. It’s easy to get caught up in picking the right fonts, colors, and graphics to support your final project, so when you get to that final stage to pick a file type … you just breeze on past it.
But picking the wrong file type can be more disastrous than you’d think.
For most marketers, the buyer persona is one of the first things developed when beginning work on a new campaign. In an ideal world, you have time to carefully craft personas through a combination of internal stakeholder discovery and direct customer interviews.
Unfortunately, timing can sometimes cut the schedule short. The number of customer interviews could be reduced, or maybe eliminated completely. You find yourself relying on internal institutional knowledge for your customer insights because your team already “knows” your customer.
This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.
We’ve all heard LeBron James talk about how he wants to be a tight-end in the NFL. People laugh at that. The youngsters don’t remember Deion Sanders and Bo Jackson played two sports.
Every single day, 196.3 billion emails are sent or received. That’s about 26 emails per day for every single human being on the planet — and since, of course, not everybody on the planet is online, the number of emails per head per day is actually a lot higher.
The frequency of email sends, and the pressure many people feel to check their email constantly, makes it an appealing channel for marketers trying to reach their customers and prospects.
