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19 Brands with a Cult Following (And What You Can Learn From Them)

November 7, 2016 Admin Wordpress 0

Ever wonder how Dollar Shave Club turned razor subscriptions into a billion dollar exit? Or how LaCroix’s fans strong-armed their beloved bubbly’s way to the top of the sparkling water food chain? The answer is simple. They inspire impressive devotion from their large fan bases.

That’s especially true among Millennials — 62% of them tend to stick with one brand, compared to 54% of the population at-large.

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How to Brand Your Business on a Budget: A 6-Step Guide

October 20, 2016 Admin Wordpress 0

In marketing, it seems like the word “brand” is used a lot — the leading brand, off-brand, personal brand … you get the picture. 

But there’s often confusion around its meaning in business. What does it entail? Do I need to hire an expert? Branding is expensive, right?

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7 of the Coolest Experiential Marketing Campaigns We’ve Ever Seen

August 19, 2016 Admin Wordpress 0

Work events are really hit or miss. Let’s be honest: How many times have you found yourself anxiously fidgeting with a paper napkin in the corner of a stuffy networking happy hour?

That’s why I was not only relieved, but also surprised and delighted, when I attended a holiday party that featured a live, interactive version of an arcade game.