I have money in my savings account because my bank has a built-in auto-deposit process. I’m not logging into my account every day and moving money around, but when I do log in, I can see the progress I’ve made toward my goals by setting my account to automate deductions.
Think of marketing automation like auto-deducting money from your checking account and putting it into savings: The automatic process lets you invest in your future goals in an easier way than if you did it manually.
As marketers, we know that the term “mobile optimization” can sometimes seem like just another hot button term these days. And the actual process of optimizing your brand’s site can be somewhat intimidating.
If recent marketing news has made one thing clear, it’s this: Mobile is non-negotiable.
A growing number of us are using mobile as our primary device for accessing the internet — over a quarter of us interact with our smartphones more than any other object, or human being, for that matter. And content, in kind, has to fit that format, whether we’re consuming it or discovering it for the first time.
Google is no stranger to algorithmic change. And usually, those changes are made for the sake of the user. Looking at a history of Google’s product announcements, usability is usually at the heart of the modification.
So when Google announced its impending smackdown on mobile pop-up ads earlier this week, it came as no surprise that the major reason behind it was to enhance the user
In the summer of 2015, we saw two major developments in mobile marketing: First, Google announced a major algorithm update that rewards mobile-friendly websites, and penalizes those that aren’t fully optimized for mobile in mobile search results.
A few weeks later, we sawthe number of Google search queries on smartphones surpass the number of queries on desktop computers and tablets.
Last year, marketers and businesspeople around the world saw a huge change in the way people use the internet. Most notably, in May 2015, we saw that more people were using their mobile devices to search for things online than on their desktop computers.
But these changes aren’t happening at the same rate everywhere in the world. In Iceland, Monaco, and Ukraine, the majority of internet users are using desktop to surf the web.
A lot can happen in eight years.
Think about what happened in 2007, for instance. That year, Apple launched the very first iPhone, J.K. Rowling published the final book in the Harry Potter series, and HBO’s The Sopranos aired the controversial final episode.
Now, Apple’s about to release the iPhone 6S, filming has begun for the movie version of the Harry Potter’s spin-off book Fantastic Beasts and Where to Find Them, and Game of Thrones has displaced The Sopranos as the most popular HBO show of all time.
Email marketers don’t have it easy these days.
In the early days of email marketing, we only had to worry about a handful of desktop email clients. Now, we have to make sure our marketing emails look good in a variety of desktop clients, from Gmail to Outlook to Yahoo! Mail. On top of that, you have to consider mobile users, too — after all, 53% of people read email on their mobile devices.
You’re out with friends, laughing, having a grand old time — when someone asks the group a total brainteaser: “Why don’t ‘B’ batteries exist?”
You’re stumped. Your friends are stumped. You whip out your smartphone and type the question into the Google machine. And boom: Up pops a battery company’s blog post on the nationally uniform specifications for the size of battery cells. It’s exactly what you were looking for, you nerd.
Back in 2007, we launched a tool called Website Grader. Since then, it’s evaluated 4 million websites, helping many businesses identify website optimization opportunities.
But a lot has changed since 2007. Websites have changed significantly in terms of design, functionality, and purpose. So, to continue to be helpful, Website Grader needed to change, too.
Is your website ready to attract and convert mobile website visitors into leads?
According to Adobe, companies with mobile-optimized sites triple their chances of increasing mobile conversation rate to 5% or above.