We waste a lot of time reading and responding to emails at work. So much so that many people have become obsessed with optimizing their time spent “dealing” with email — whether that’s putting limits on the number of times they check their inbox during the day, using a productivity method such as inbox zero, or investing in tools to manage the mess of incoming communications.
It used to be easy for marketers to write off Snapchat with its ephemeral social messaging and wacky selfie filters as a silly mobile app.
But the tool has quickly become the social media darling of the marketing world, leading advertisers to rethink their decision to overlook the platform — in large part because of its rapid growth.
Networking is not just about meeting people, it’s about meeting the right people — the people who can help you move your business or career forward.
Whether you’re looking for referrals, word-of-mouth support, co-promotional opportunities, or just business advice, knowing how to build relationships and make the most of networking opportunities is key.
Banner ads get a bad rap, and are often thought of as old-school due to their disruptive nature. But believe it or not, there’s way to make inbound-y banner ads that actually drive results.
However, even marketers that recognize the value of banner ads struggle to design ones that don’t seem spammy, let alone ones that get desired results.
Infographics are an awesome way to present information. When you combine data visualization, contextual information, and graphics, it’s much easier to capture and maintain the attention of your audience.
However, creating well-designed infographics that actually help increase your traffic can be quite the process.
In the world of tech, there has been a lot of news about the rise of chatbots and why people should care. Picture yourself asking a chatbot on Facebook or Slack, “Remind me to schedule a tweet about our product launch” or “Tell me what keywords our #1 competitor is raking for.”
What’s crazy is these already exist, and the potential for new bots to change the way we work and live is enormous.
Over the past few years, we’ve observed innovations in technology that have drastically changed the digital experience for people all over the world. More people are using mobile to access the internet than ever before, newsfeeds are packed with content, and bots are redefining what it looks like to complete the most common of online tasks.
And as technology changes, the inbound marketing methodology must evolve with it.
You’ve read up about inbound marketing and have identified it as the best way to start attracting, converting, and closing more customers online, but what’s next?
Getting your inbound marketing strategy off-the-ground can feel like a mammoth task, but it doesn’t need to be. That’s why we’ve created the Getting Started With Inbound Marketing Kit, complete with all the templates you need to simplify and speed up the process of kick-starting your inbound strategy at the top-of-the-funnel.
Hiring marketers for your company is not an easy job. Ironically, a lot of it is actually about marketing to potential candidates. But the best marketer’s out there know when they’re being marketed to, and are therefore tuning out the old-school recruiting noise.
Those copy-pasted job descriptions filled with buzzwords and new challenges aren’t going to suffice anymore, which is why HubSpot Academy and Udemy for Business teamed up to bring you: How to Hire and Train Marketing All-Stars.
Since 2006, inbound marketing has been helping businesses create more meaningful online experiences. In short: The inbound methodology focuses on pulling people toward your company and product rather than expecting them to come to you.
And in today’s highly-digital and ad-blocked world, your advertising strategy should be no exception.
Whether we realise it or not, our brains are wired to pay more attention to a select handful of voices in a crowd. It might be a celebrity setting a new fashion trend, a business leader announcing a new viewpoint on company culture, or a brand unveiling new innovative product designs.
If it’s an area we’re interested in, we automatically listen to some voices more than others.
It’s difficult to communicate emotion through just text — and as a digital marketer, you’re always looking for ways to make more meaningful connections with your audience.
Images make it easier for you to bring your stories to life, as well as overcome linguistic and cultural barriers between you and your audience. If you’re not using graphics to your advantage, you’re missing out on a huge chance to make a personal connection with your audience and increase engagement with your content as a result.
When I made my start in the working world, I believed a terrible lie about my inbox.
I thought that the best employees respond to emails immediately. So of course, I prided myself on replying to emails quicker than any of my coworkers — even if that meant dropping whatever important task I was supposed to be doing.
Consumers turn to social media when making a purchase — that much we know. They might search for information prior to purchasing and then again, post-purchase, for customer service and company updates.
Knowing this, it’s imperative that your company is there, providing them with the resources they need to choose your product over your competitor’s.
Planning, organizing, and executing a full-blown marketing strategy is no easy feat. However, there are tons of creative ways to generate more business for your company without overhauling your entire marketing strategy.
By focusing on smaller aspects of your marketing at a time, making changes to your marketing strategy is much more realistic.
Marketers considering ads always ask me the same thing: “How much should I spend?”
It’s a good question — an important question — but it’s the wrong question. The right question is: “For every dollar I spend on ads, how much will I get back?”
If you know the answer to that question, or at least have an educated guess, it matters less how much or little you can spend.
While the content your business creates is important, delivering it to the right people is easily half the battle. Using Facebook’s paid tools to expand your reach might be a no-brainer, but leveraging them to their full potential is another question entirely.
Facebook’s advertising platform allows marketers to effectively target a specific audience, which makes it far easier to deliver content to the people that actually want to see it — resulting in higher engagement.