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How to Use Snapchat for Business: A Guide for Marketers [Free Ebook]

28/09/2016 MadCash Central 0

It used to be easy for marketers to write off Snapchat with its ephemeral social messaging and wacky selfie filters as a silly mobile app. 

But the tool has quickly become the social media darling of the marketing world, leading advertisers to rethink their decision to overlook the platform — in large part because of its rapid growth.

Madcashcentral Advertising Pages Exchange - Internet Advertising, Business & Marketing Blog

How Networking Can Help Your Small Business Grow [Free Guide]

26/09/2016 MadCash Central 0

Networking is not just about meeting people, it’s about meeting the right people — the people who can help you move your business or career forward. 

Whether you’re looking for referrals, word-of-mouth support, co-promotional opportunities, or just business advice, knowing how to build relationships and make the most of networking opportunities is key.

Madcashcentral Advertising Pages Exchange - Internet Advertising, Business & Marketing Blog

The Future of Chatbots in Marketing [YouTube Live Event]

14/09/2016 MadCash Central 0

In the world of tech, there has been a lot of news about the rise of chatbots and why people should care. Picture yourself asking a chatbot on Facebook or Slack, “Remind me to schedule a tweet about our product launch” or “Tell me what keywords our #1 competitor is raking for.”

What’s crazy is these already exist, and the potential for new bots to change the way we work and live is enormous.

Madcashcentral Advertising Pages Exchange - Internet Advertising, Business & Marketing Blog

The State of Inbound 2016 Is Here [New Report]

12/09/2016 MadCash Central 0

Over the past few years, we’ve observed innovations in technology that have drastically changed the digital experience for people all over the world. More people are using mobile to access the internet than ever before, newsfeeds are packed with content, and bots are redefining what it looks like to complete the most common of online tasks.

And as technology changes, the inbound marketing methodology must evolve with it.

Madcashcentral Advertising Pages Exchange - Internet Advertising, Business & Marketing Blog

The Ultimate Kit for Getting Started With Inbound Marketing [Free Download + Book]

09/09/2016 MadCash Central 0

You’ve read up about inbound marketing and have identified it as the best way to start attracting, converting, and closing more customers online, but what’s next?

Getting your inbound marketing strategy off-the-ground can feel like a mammoth task, but it doesn’t need to be. That’s why we’ve created the Getting Started With Inbound Marketing Kit, complete with all the templates you need to simplify and speed up the process of kick-starting your inbound strategy at the top-of-the-funnel.

Madcashcentral Advertising Pages Exchange - Internet Advertising, Business & Marketing Blog

How to Attract, Hire & Train the Best Marketers for Your Team [Free Ebook]

25/08/2016 MadCash Central 0

Hiring marketers for your company is not an easy job. Ironically, a lot of it is actually about marketing to potential candidates. But the best marketer’s out there know when they’re being marketed to, and are therefore tuning out the old-school recruiting noise.

Those copy-pasted job descriptions filled with buzzwords and new challenges aren’t going to suffice anymore, which is why HubSpot Academy and Udemy for Business teamed up to bring you: How to Hire and Train Marketing All-Stars.

Madcashcentral Advertising Pages Exchange - Internet Advertising, Business & Marketing Blog

How to Become a Respected Influencer in Your Industry [New Ebook]

16/08/2016 MadCash Central 0

Whether we realise it or not, our brains are wired to pay more attention to a select handful of voices in a crowd. It might be a celebrity setting a new fashion trend, a business leader announcing a new viewpoint on company culture, or a brand unveiling new innovative product designs.

If it’s an area we’re interested in, we automatically listen to some voices more than others.

Madcashcentral Advertising Pages Exchange - Internet Advertising, Business & Marketing Blog

The Digital Marketer’s Guide to Finding & Optimizing Images [Free Ebook]

15/08/2016 MadCash Central 0

It’s difficult to communicate emotion through just text — and as a digital marketer, you’re always looking for ways to make more meaningful connections with your audience.

Images make it easier for you to bring your stories to life, as well as overcome linguistic and cultural barriers between you and your audience. If you’re not using graphics to your advantage, you’re missing out on a huge chance to make a personal connection with your audience and increase engagement with your content as a result.

Madcashcentral Advertising Pages Exchange - Internet Advertising, Business & Marketing Blog

27 Email Hacks That’ll Make You More Productive [Free Ebook]

11/08/2016 MadCash Central 0

When I made my start in the working world, I believed a terrible lie about my inbox.

I thought that the best employees respond to emails immediately. So of course, I prided myself on replying to emails quicker than any of my coworkers — even if that meant dropping whatever important task I was supposed to be doing.

Madcashcentral Advertising Pages Exchange - Internet Advertising, Business & Marketing Blog

How to Use Social Media at Every Stage of the Funnel [Free Guide]

01/08/2016 MadCash Central 0

Consumers turn to social media when making a purchase — that much we know. They might search for information prior to purchasing and then again, post-purchase, for customer service and company updates.

Knowing this, it’s imperative that your company is there, providing them with the resources they need to choose your product over your competitor’s.

Madcashcentral Advertising Pages Exchange - Internet Advertising, Business & Marketing Blog

101 Marketing Ideas to Help You Generate More Business [Free Ebook]

28/07/2016 MadCash Central 0

Planning, organizing, and executing a full-blown marketing strategy is no easy feat. However, there are tons of creative ways to generate more business for your company without overhauling your entire marketing strategy.

By focusing on smaller aspects of your marketing at a time, making changes to your marketing strategy is much more realistic.

Madcashcentral Advertising Pages Exchange - Internet Advertising, Business & Marketing Blog

Are Ads Worth the Investment? [Free ROI Calculator]

19/07/2016 MadCash Central 0

Marketers considering ads always ask me the same thing: “How much should I spend?”

It’s a good question — an important question — but it’s the wrong question. The right question is: “For every dollar I spend on ads, how much will I get back?”

If you know the answer to that question, or at least have an educated guess, it matters less how much or little you can spend.

Madcashcentral Advertising Pages Exchange - Internet Advertising, Business & Marketing Blog

What Does the Future of Facebook Advertising Look Like? [New Data]

14/07/2016 MadCash Central 0

While the content your business creates is important, delivering it to the right people is easily half the battle. Using Facebook’s paid tools to expand your reach might be a no-brainer, but leveraging them to their full potential is another question entirely.

Facebook’s advertising platform allows marketers to effectively target a specific audience, which makes it far easier to deliver content to the people that actually want to see it — resulting in higher engagement.