TOFU (Page 8)

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“I read a thing that actually says that speaking in front of a crowd is considered the number one fear of the average person. I found that amazing. Number two was death. That means to the average person, if you have to be at a funeral, you would rather be in the casket than doing the eulogy,” jokes Jerry Seinfeld.

And it’s true. Experts estimate that 75% of the population has some level of anxiety regarding public speaking.

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78% of holiday shoppers used the internet to research gifts last year, and 40% of all holiday shopping happened online, according to Google’s data and research from the 2014 holiday season.

That means a lot of eyes are going to be on your website in the upcoming weeks. The smartest marketers will prepare for this not only for by prepping their website for higher-than-normal traffic on the back end, but also by giving their website design a dose of holiday cheer.

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According to a 2015 Pew Research Center survey, 37% of U.S. adult internet users between 18–29 years old use Twitter. This is up from 31% the year before. On average.

If social media teams at universities want to target the college demographic, they need to start by understanding and adapting to students’ social media habits. Universities are lucky to already have a built-in community — and Twitter is a great place for them to inform and engage with students, prospective students, alumnae/i, and faculty.

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Whenever I’m watching a movie and I see a case of really obvious product placement, I can’t help but roll my eyes. 

But product placement is everywhere, from the famous Mini Cooper car chase in the 2003 film The Italian Job to the cans of Mountain Dew rewarded to the winning team on CBS’s television series, Survivor.

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What do dive bar t-shirts, bacon, and black socks have in common?

These are all items that you can have delivered to your doorstep every month thanks to the fast-growing subscription box business. Available across seemingly endless retail categories, each box typically offers up a curated selection of products — from snacks to beauty supplies to, well … black socks. 

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Ah, the perennial desire to be more productive.

For better or for worse, we’re always looking for new ways to do more, and do it faster. What can we knock off the day’s to-do list during our commute? What music should we listen to at work to make us work smarter? What foods should we eat to stimulate brain activity?

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Have you ever watched a movie where you find yourself really rooting for the main character? How about when young Forrest Gump breaks free of his leg braces and escapes the bullies on bikes?

It’s hard not to let out a little, “Run, Forrest, run,” while you’re watching it, right?

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A few years ago, as I was scrolling mindlessly through my Facebook News Feed, I came across an article that would change the way I ate ketchup forever.

It was a super short article by FoodBeast that showed how most people have been using those small paper ketchup cups completely wrong all our lives. Turns out you’re not supposed to use the cups as is, but rather, you’re supposed to fan out the sides of the cup to increase capacity, like this.

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If you were to design a subway map, what would you design for: geographical precision or visual clarity? Is it better for a map to accurately represent the geography at street level, or for it to be abstract and easy-to-understand?

In 1972, Massimo Vignelli chose the latter — visual clarity — when he designed a map of the New York City subway system.

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Over the years, Facebook has done a really great job of proving its ability to really understand its audience. 

You know, like that time Facebook enabled GIFs? Or what about that time when it gave us more control over what we see in our News Feeds? (You get me, Mark Zuckerberg. You really get me.)

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Have you ever met someone who looked like they belonged in another decade? 

Maybe they couldn’t find it in their heart to let go of that awful pair of acid wash jeans, or perhaps they missed the memo that their collection of Zubaz pants should have been retired once the 80s ended. (Stop. It’s no longer “hammer time.”.)

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The “R” in HubSpot’s culture acronym “HEART” stands for “Remarkable,” but the word isn’t just a stand-in for “awesome” or “great.” We really mean it — we like to surround ourselves with people whose work and attitude are so exceptional they prompt remarks.

Marketing guru Seth Godin is also a firm believer in standing out (have you seen his glasses?). Both in his writing and speaking, he extols the value of being different and marching to the beat of your own drummer.

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