Madcashcentral Advertising Pages Exchange - Internet Advertising, Business & Marketing Blog

7 AdWords Features You Didn’t Know Existed

28/07/2016 MadCash Central 0

Over the years Google AdWords has evolved into a marketing tool that helps businesses drive leads and outrank their competitors. But what if I told you that the majority of business owners, marketers, and strategists weren’t taking full advantage of all AdWords has to offer? Queue the motivation for this article. Check out these 7n AdWords features you didn’t know existed to help elevate your campaigns to the next level.

Madcashcentral Advertising Pages Exchange - Internet Advertising, Business & Marketing Blog

What’s the Deal With Ad Blocking? 11 Stats You Need to Know

22/07/2016 MadCash Central 0

It’s no secret that internet users are no strangers to seeking out the information they need online — in fact, Google now processes over 40,000 search queries every second.

And as the volume of search queries continues to climb, advertisers are recognizing an opportunity to introduce a number of different types of ads. (Think: pop-up ads, autoplaying video ads, and the dreaded mobile ad that takes up the entire phone screen.)

Madcashcentral Advertising Pages Exchange - Internet Advertising, Business & Marketing Blog

Are Ads Worth the Investment? [Free ROI Calculator]

19/07/2016 MadCash Central 0

Marketers considering ads always ask me the same thing: “How much should I spend?”

It’s a good question — an important question — but it’s the wrong question. The right question is: “For every dollar I spend on ads, how much will I get back?”

If you know the answer to that question, or at least have an educated guess, it matters less how much or little you can spend.

Madcashcentral Advertising Pages Exchange - Internet Advertising, Business & Marketing Blog

What Does the Future of Facebook Advertising Look Like? [New Data]

14/07/2016 MadCash Central 0

While the content your business creates is important, delivering it to the right people is easily half the battle. Using Facebook’s paid tools to expand your reach might be a no-brainer, but leveraging them to their full potential is another question entirely.

Facebook’s advertising platform allows marketers to effectively target a specific audience, which makes it far easier to deliver content to the people that actually want to see it — resulting in higher engagement.

Madcashcentral Advertising Pages Exchange - Internet Advertising, Business & Marketing Blog

12 Tips for Writing Clickable Search Ad Copy

07/07/2016 MadCash Central 0

Content creation is an essential part of a marketer’s day-to-day job. From drafting ebooks to promoting webinars, we have to be creative and concise with our writing in order to engage our audience.

However, finding the right words can be tough — especially when there is limited space.

Madcashcentral Advertising Pages Exchange - Internet Advertising, Business & Marketing Blog

The 7-Step Formula for Writing Copy That Sells

23/05/2016 MadCash Central 0

In Chicago, there’s a famous restaurant called Alinea. It’s one of only a handful of restaurants in America that have earned the coveted 3-star Michelin rating, making it one of the best restaurants in the world. But if you ask people who’ve dined there what makes it unique, most will tell you that, somehow, it’s not just the food.

Alinea is an experience.

Madcashcentral Advertising Pages Exchange - Internet Advertising, Business & Marketing Blog

7 Ways to Get More Value From Your PR Campaigns

10/05/2016 MadCash Central 0

You’ve worked your socks off to get as much press coverage as possible. You’ve created blog posts, been included in news articles, and even made an appearance in a few features. A successful campaign is something to be proud of, so sit back for a minute and admire the fruits of your labour.

Done? Now it’s back to business.