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5 Quirks of the Human Brain Every Marketer Should Understand

September 23, 2014 Admin Wordpress 0

brainThe human mind is an amazing instrument, but it certainly has its quirks and flaws.

The technical term for these flaws? Cognitive biases, which means irrational thought patterns — trade-offs of the human brain that worked well for us as cavemen, but don’t always work in our favor today.

These brain quirks can seriously limit your marketing efforts, and even cause them to

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5 Brilliant Marketing Campaigns for Boring Products

September 8, 2014 Admin Wordpress 0

Brilliant Campaigns for Boring ProductsNot every brand is as exciting and sexy as Apple, BMW, or Red Bull. The reality is that many companies make products that are just plain boring — but just because a product may be dull doesn’t mean its marketing has to be.

But how do dull companies create content that gets so much attention?