Marketing is a fast-moving industry by nature. Like most years, a whole lot has happened in the marketing world in 2015.
Marketing is becoming more localized and more personalized. Snapchat has exceeded many marketers’ expectations, now getting 4 billion video views per day — the same number as Facebook.
Struggling to grow your business?
You’re not alone. Customer acquisition is no easy undertaking … but it is important.
The internet has completely changed how modern customers shop. As a result of this change in behavior, you need to reevaluate the way you’re marketing your business. No more billboards, direct-mail, radio spots, or carrier pigeons — you need a new strategy.
It’s not uncommon to feel like marketers and designers speak different languages. You have marketers focusing on the timeline, designers focusing on the creation process, and neither of them understanding where the other is coming from.
For example, less than 30% of marketers say designers are anticipating problems and following a transparent process.
Successfully recruiting new employees to your team is a grueling process. It can take months to find someone who’s the perfect fit for both the position and company culture — and sometimes, when the going’s really rough, it can be tempting to settle on someone who’s good … but not great.
“I can’t afford to take time off.” “I don’t want work to pile up.” “I don’t want to be seen as replaceable.” These excuses for not taking vacation are all too common — especially in the United States, where hundreds of millions of vacation days go unused each year.
But here’s the thing: Vacation is actually good for your productivity and performance at work. Almost nine out of ten American workers feel like time off increases their happiness — which, in turn, can do wonders for your productivity.
List posts, also called list-based posts or “listicles,” are one of the most popular blog post types out there. Not only do readers like list posts, but blog post authors like to write them too. Why? Continue Reading
This year, the holiday shopping season looks promising for both B2C and B2B retailers. According to predictions from eMarketer, U.S. sales are expected to increase 5.7% year-over-year, reaching $885.70 billion. For ecommerce retailers, the year-over-year increase jumps to 13.9%, totaling $79.5 billion.
What does this mean for you?
Packing for business travel can be a bit of a struggle. You leave your place thinking you’ve got everything you need, and then realize once you get to the airport that you forgot your phone charger.
Sure, it’s easy to overlook things when you’re forced to pack light, but leaving behind the essentials could throw off your whole trip.
Impressions matter — especially in business. Oftentimes, you’ll find you have to make a good impression over a business lunch. As it turns out, your choices and behavior at these meals can be very, very important to your success.
And yet, many people aren’t sure of proper dining etiquette. If it’s just the two of your at a four-person table, where do you sit? When is it okay to order an alcoholic drink?
Sometimes, it’s really tempting to cut corners.
It’s the end of the month. You’ve got an aggressive goal to hit. Will anyone really be that mad if you buy that list or make a couple cold calls? You promise — it’s just this once.
But we all know how easy it is for that excuse to fall by the wayside.
For email marketers, the inbox is a battlefield.
Chances are, the folks on your email lists are receiving promotional emails not just from you, but from a lot of different businesses. Whether they open your emails depends on a lot of things, including your subject line, how well they liked your past emails, and so on.
Like a tree falling in the woods, if you launch a product without spreading the word … will anyone use it? Will anyone even want it?
Probably not. Whether you’re launching something huge, something small, or you’re updating a current offering, you’ll want to start your preparation well in advance of the launch date. This includes nailing down your positioning and messaging, sharing that with key teams and stakeholders, listing out all the launch activities, creating assets and content, prepping everyone involved in the launch, and so on.
For a long time, the tech industry was heavily dominated by men. Nowadays, though, more and more women are entering both regular and high-level positions in tech. In fact, the eight largest tech companies are hiring women 238% faster than they are men, including Google, Apple, Facebook, LinkedIn, and Twitter.
Who are these women? How about Sandra Kurtzig, the first female entrepreneur to take a Silicon Valley company public?
“Gratitude means thankfulness, counting your blessings, noticing simple pleasures, and acknowledging everything you receive,” wrote Marelisa Fabrega in her book How Gratitude Can Change Your Life.
Practicing gratitude doesn’t just make you a more likeable person, but it can also benefit your health. In a study of character strengths, gratitude was found to be the best predictor of wellbeing.
