IGSS (Page 14)

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We’ve all fallen victim to a boring presentation at one point or another.

You know what I’m talking about … where the presentation has no structure, the presenter is basically reading straight off of text-heavy slides, the graphs are confusing, and there’s some weird stuff going on with the color scheme. Presentations like that are boring, and chances are, you’ll walk out of the room without remembering a thing.

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All the evidence suggests that Facebook’s News Feed is now one of the most powerful content channels in the world. Don’t believe us? Let’s look at some recent studies.

Shareaholic research shows social media now drives more traffic to its publishers’ websites than search, and that Facebook dwarfs all other networks. According to Shareaholic’s latest report, Facebook now drives 25% of all traffic to its publishers’ websites.

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Every company deals with employee turnover. Even in a healthy economic climate, it’s inevitable that some of your people will seek a career change, move cities, get recruited by a competitor, or part ways with your company. 

But there’s a difference between healthy and unhealthy employee turnover. You want your best hires to stay and grow their careers at your company — and if they’re leaving, you need to find out why.

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“The greatest barrier to success is the fear of failure.” 

There’s a reason that Sven Goran Eriksson quote is famous — it rings true for many of us.

We often avoid taking risks because we’re afraid of failing. We’re afraid that if we fail we’ll be judged. We’re afraid of the unknown. We’re afraid to get started on something that could potentially go wrong.

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The design of your website is a valuable part of your business’ marketing efforts — not to mention your sales and customer service efforts, too.

And, just like you keep on top of marketing updates and trends like the savvy marketer you are, you also need to be sure you’re keeping up with design trends. After all, marketing and design overlap quite often nowadays.

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Do you ever find yourself struggling to feel motivated at work? Perhaps you’re bored or tired. Or maybe you just don’t see the point in what you’re doing.

It can be really hard to focus and get your work done — let alone do it well — when you’re feeling unmotivated. Luckily, though, there are things you can do about it.

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This post originally appeared on HubSpot’s Agency Post. To read more content like this, subscribe to Agency Post.

First impressions are powerful — and they’re not just limited to face-to-face interactions. These days, many people are judging companies based on their email efforts before they even start a conversation with an actual person. 

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The smartest leaders in today’s workforce want to develop and maintain company cultures that attract and retain employees who are happy at work.

Being happy at work isn’t just good for the employees. It’s good for the company, too. After all, a study of 250,000 people found that happy employees tend to be healthier, more productive, have more energy, and maintain better relationships — with you, with their customers, and with each other.

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You know what gets discouraging? Sending out emails, but not receiving any responses. At all. So how do you send a networking email that people will actually respond to? Writing an effective networking email that gets results takes more effort than simply typing up a few sentences in a “compose” window.Continue Reading

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Google has many different sources of revenue, but one of their most noticeable is the ads that appear next to search results for specific keywords. How much that keyword costs depends, in part, on how often people search for it — the more people search for a certain keyword, the more expensive it is.

If you’ve ever wondered what the most expensive keywords on Google are, then look no further than the infographic below from WebpageFX.

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There’s more to productivity at work than blocking Facebook or only checking your email at certain intervals. It turns out that taking breaks — and I don’t just mean for lunch — can do wonders for your long-term focus.

That’s where your office’s break room comes in. But did you know that the atmosphere and contents of the break room can have an effect on the quality of these breaks?

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We’ve all dreamt about writing a blog post so good that it generates more and more traffic each month after it’s published. Sounds like a pipe dream … right?

Turns out, this isn’t a pipe dream after all. We recently found that there are unique blog posts in the archives of many business blogs that generate compounding traffic month over month and year over year.

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