Advertising (Page 45)

Advertising brings more customers and website visitors through genuine organic traffic, and leads to lots of website hits and visitors

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Whether you’re driving across town, stuck on a layover, or settling down for an overnight train ride, you’re going to have some time to kill the next time you travel. If you’re anything like me, spending hours window shopping at the airport or scrolling aimlessly through your Facebook News Feed feels like a total waste of time.

But there are much better ways to pass the time while traveling — which is why we’ve curated a list of our absolute favorite movies, TV shows, podcasts, books, and apps that our readers might also enjoy.

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Work and a busy schedule can take a lot out of a person. Thankfully, the holidays are a great time to slow down, recharge, spend time seeing your loved ones, and do things you wouldn’t normally have time to do.

While it can be tempting to fill your holiday schedule with travel and funtivities, there is something to be said about making time to tackle some of the things that have been collecting dust in your mental backlog.

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It’s not uncommon to feel like marketers and designers speak different languages. You have marketers focusing on the timeline, designers focusing on the creation process, and neither of them understanding where the other is coming from.

For example, less than 30% of marketers say designers are anticipating problems and following a transparent process.

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This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.

Few of us truly enjoy meetings in large part because they are often cited as a huge waste of time. For instance, in a study for Harvard Business Review, a group of consultants from Bain & Company analyzed the calendars of key employees for one company and found that one weekly executive meeting consumed 300,000 hours each year.

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This post originally appeared on HubSpot’s Sales Blog. To read more content like this, subscribe to Sales.

As the saying goes, people don’t leave their jobs, they leave their bosses. So if you’ve been blessed with a teamful of rockstars, you should probably make sure your management style isn’t making direct reports anxiously eye the door.

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If you look at how product pages take shape across different companies, it’s clear that they run the gamut. Some go for the direct approach, displaying an image of a product and explaining why someone should buy it. Other companies create elaborate pages with moving parts and fancy coded elements.

Of course, some companies fare better than others at creating delightful product pages.

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Successfully recruiting new employees to your team is a grueling process. It can take months to find someone who’s the perfect fit for both the position and company culture — and sometimes, when the going’s really rough, it can be tempting to settle on someone who’s good … but not great.

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When I first started editing pieces for HubSpot’s Marketing blog, I was really, really scared. 

I had spent the previous months as a full-time writer, soaking up as much feedback as I could to write the best pieces possible. Then, the tables were turned. Suddenly, I had to be the expert on what we should be publishing, how to fix incoming pieces, and how to give feedback to people who had decades more experience than I in marketing. 

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Team messaging tools such as Slack and HipChat do wonders to streamline our day-to-day communications at work. But what about those times when you know what you want to say, but words (and your standard arsenal of pictures and GIFs) fail you?

Trust me, we’ve been there too.

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Website uptime — the amount of time a business’ website is up and functioning — is an important metrics for marketers and IT professionals to track. But no matter how many resources you put into ensuring your website never, ever, ever goes down … there’s always the looming possibility that it might. 

It’s a bummer, but a fact of life. And the reaction of visitors when they land on your temporarily unavailable website can run the gamut — from “taking it in stride” to “totally losing their minds.”

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“I can’t afford to take time off.” “I don’t want work to pile up.” “I don’t want to be seen as replaceable.” These excuses for not taking vacation are all too common — especially in the United States, where hundreds of millions of vacation days go unused each year.

But here’s the thing: Vacation is actually good for your productivity and performance at work. Almost nine out of ten American workers feel like time off increases their happiness — which, in turn, can do wonders for your productivity.

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This holiday season, you’re probably focused on reaching new customers and reeling them in with dazzling specials. Reaching out to holiday shoppers who need your help making good decisions on purchases for others is a great way to boost your bottom line, but what about all those shoppers who went before? What about the buyers you reached out to last holiday season but then never heard from again?

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