With 2016 quickly approaching, now seems like a better time than ever to rid your desktop of the ghosts of projects past.
You know what I’m talking about — all those forgotten documents and miscellaneous screenshots that have been slowly taking over your screen for weeks and months.
Every holiday season, it’s like the floodgates burst open: All of a sudden, there are holiday marketing campaigns everywhere. Every business is trying to cash in on the spending frenzy with emails, social media posts, television advertisements, and other related efforts.
While these campaigns can sometimes seem out of control, many brands out there actually do their holiday marketing very, very well.
List posts, also called list-based posts or “listicles,” are one of the most popular blog post types out there. Not only do readers like list posts, but blog post authors like to write them too. Why? Continue Reading
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Nike recently announced that it has signed a “lifetime” deal with LeBron James, who has been a brand spokesperson for the company for the past 12 years. The deal, the first of its kind for the brand and possibly the “largest single-athlete guarantee in company history,” is reported to be worth at least $60 million per year.
This post originally appeared on HubSpot’s Sales Blog. To read more content like this, subscribe to Sales.
Business emails: Easy to send, difficult to perfect.
Professionals receive an average of 88 business-related emails a day, according to the Radicati Group’s 2015 Email Statistics Report. So how are you supposed to stand out?
If you’ve spent any time on the internet at all, you’ve probably come in contact with an animated GIF. It’s an image file that allows you to feature animated images that makes it seem like the image is moving. Think of them as a hybrid between a still image and a video.
Why are GIFs great additions to your marketing? They’re easy to consume, provide a new way to capture your viewers’ attention, and can have a serious emotional impact.
This year, the holiday shopping season looks promising for both B2C and B2B retailers. According to predictions from eMarketer, U.S. sales are expected to increase 5.7% year-over-year, reaching $885.70 billion. For ecommerce retailers, the year-over-year increase jumps to 13.9%, totaling $79.5 billion.
What does this mean for you?
Time management is one of the hardest parts of a manager’s job.
Whether you’re managing a team, an asset of the company, or both, it’s difficult to balance your own output and the needs of your team.
Finding this balance has a lot to do with prioritization. Do you have time to make yourself available to help your team today?
It’s no secret that the digital media industry needs new business models. As our 2014 Digital Publishing Benchmarks Report points out, digital media companies are operating in a volatile time of transition and discovery.
Packing for business travel can be a bit of a struggle. You leave your place thinking you’ve got everything you need, and then realize once you get to the airport that you forgot your phone charger.
Sure, it’s easy to overlook things when you’re forced to pack light, but leaving behind the essentials could throw off your whole trip.
A few weeks ago, we deliberately unsubscribed 250,000 people from HubSpot’s Marketing Blog — people who had opted in to receive emails about new content we published on the blog. This subscriber purge brought our total subscriber count from 550,000 down to 300,000.
We’re crazy, right? We must be crazy. We’re the same people who just recently blogged about how important growing subscribers is to increasing blog traffic. What gives?
They see you when you’re slacking. They know when you come in late. They know if you’ve been bad or good so be good for your work’s Secret Santa exchange.
But that’s not how the song — or the Secret Santa exchange — really goes …
You spend all day with your coworkers, but come time for your annual gift exchange, you’re stuck trying to figure out exactly what Suzie will want that’s also in your price range.
Impressions matter — especially in business. Oftentimes, you’ll find you have to make a good impression over a business lunch. As it turns out, your choices and behavior at these meals can be very, very important to your success.
And yet, many people aren’t sure of proper dining etiquette. If it’s just the two of your at a four-person table, where do you sit? When is it okay to order an alcoholic drink?
Every individual has a unique timeline for work, energy, and creativity. Some work best at the crack of dawn, while others prefer to write into all hours of the night.
But if you want to do your best writing, you have to find your best time to do it.
Why?
