Advertising (Page 66)

Advertising brings more customers and website visitors through genuine organic traffic, and leads to lots of website hits and visitors

Madcashcentral Cash Content Curators provides valuable Advertising, Business & Marketing recommendations, resources, tools and opportunities.

You’ve probably heard how paramount blogging is to the success of your marketing. Without it, your SEO will tank, you’ll have nothing to promote in social media, you’ll have no clout with your leads and customers, and you’ll have fewer pages to put those valuable calls-to-action that generate inbound leads. Need I say more?

So why, oh why, does almost every marketer I talk to have a laundry list of excuses for why they can’t consistently blog?

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When it comes to content, sometimes old school can be a good thing (namely, when it comes to old school rap or Throwback Thursday on Instagram). But when it comes to your company’s public relations strategy, being old school isn’t advantageous for your business or your brand. 

Ten years ago, people still relied on morning papers for news.

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The most effective ads become a part of our culture. They prompt dialogue and debates, they convey meaningful messages, and they aim to create a visceral response. Unlike sorry, stale ads that parrot back the status quo, influential ads aim to break new ground.

These ads made us laugh, made us cry, and in some cases made us question our conventional wisdom — but above all, they earned our attention in 2014.

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Having a social media profile without a cover photo is like having a brick-and-mortar business without a store sign. Although brands could technically do without either, I wouldn’t recommend it.

Social media cover photos are great for communicating brand values, highlighting a current campaign, or conveying what your company has to offer.

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Do you remember your first A/B test on email? I do. (Nerdy, I know.) I felt simultaneously thrilled and terrified because I knew I had to actually use some of what I learned in college stats for my job. 

I sat on the cusp of knowing just enough about statistics that it could be dangerous. For instance, I knew that you needed a big enough sample size to run the test on. I knew I needed to run the test long enough to get statistically significant results.

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dollar-signs-money

Everywhere you turn another new publication shows up online. The barrier to entry for anyone to publish anything is just about nonexistent. Lots of folks succumb to the lure of making money with high search engine rankings, and AdSense, AdWords and other ad networks. Although this approach doesn’t make a new publication an overnight hit, it does amp up the noise and confusion on the wild wild web. 

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content_roi-1There’s no doubt that content marketing can boost your brand awareness and improve public sentiment towards your company and its product offerings. But for you to really make an impact on your business, you need to know whether you’re getting a good bang for your marketing buck — and that means you need to figure out how much you’re affecting the business’ bottom line.

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I don’t know about you, but I rarely feel like I’m 22. I do, however, work with a lot of 22-year-olds who are smart, interesting, dynamic, and absurdly high-energy.

While it depresses me they don’t understand my Saved by the Bell references, their ideas and achievements are truly remarkable.

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clean_dataWhen most people talk about getting quality lead information from forms, they usually talk about one tactic: changing the length of the form. The longer the form, the better quality the leads will be … right?

Truthfully, it’s not always that simple. For most businesses, changing the form length is a great

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target-audienceYou know content marketing works, so you’ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers.

And people come — they find your content in search results and in their social media feeds. But they may not fill out a form and become a lead right then and there. It’s not always because they’re not interested in your

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experiment_examplesWhether you’re looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there. But for many marketers out there, the tough part about A/B testing is often finding the right test to drive the biggest impact — especially when you’re just getting started.

So, what’s the recipe for high-impact success?

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revenue_reportingAs marketers, we constantly hear about the importance of closing the loop on our marketing campaigns — but that doesn’t just mean tracking to see how many views, clicks, and leads they generate. To truly prove your department’s worth to your CEO, you’ve got to also report on the one metric that they care about: revenue.

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