Before we publish anything on the HubSpot blog, we always take a minute to optimize its URL for both our readers and search engines. It’s an SEO best practice that’s withstood Google’s many algorithm changes over the years.
While your URL structure isn’t the be-all-end-all of your SEO efforts, using SEO-friendly URLs on your site can give you an edge over your competitors in search.
Most content managers are always on the lookout for new guest bloggers — especially those struggling with internal bandwidth.
Oppositely, those dealing with a packed editorial calendar can still benefit from making room for a fresh perspective every now and then.
![4 Mistakes to Avoid When Scaling Your Content Marketing [Infographic]](http://cdn2.hubspot.net/hubfs/53/scale-content.jpeg)
It’s all too common for marketers to equate scaling content with simply producing more content, regardless of quality. But that approach is flawed, as it becomes increasingly difficult to achieve more visibility when your content isn’t all that great.
How can you scale your content marketing while keeping up with the evolving standards for quality? Well, we’d be doing you a disservice if we told you it was going to be easy.
Trying to go viral? It seems like everyone is these days.
That’s because having a post take off can benefit your brand’s reputation tremendously — just look at how the blue and black dress (or was it white and gold?) affected BuzzFeed’s traffic.
When I first started editing articles for HubSpot’s Marketing Blog, I didn’t quite realize how much time each one would take.
Depending on length, topic, author, and other variables, it can take anywhere from twenty minutes to an entire afternoon to edit a single blog post.
![How to Optimize Your Existing Blog Content for Traffic & Conversions [Live Google Hangout]](http://cdn2.hubspot.net/hubfs/53/Uberflip_Blog_Traffic_and_Conversions.jpg)
Every marketer knows that a successful inbound marketing strategy includes a blog. But not just any blog — a blog that boasts relevant, consistent content that’s optimized for both the target audience and search engines. That’s the kind of blog that drives results.
Trouble is, finding time to balance quality and quantity is tricky.
Often times, the greatest challenge marketers face when creating content isn’t the actual writing, publishing, or promoting. Instead, it’s the other related tasks — brainstorming, scheduling, and coordinating moving parts — that wind up causing us stress.
This is where tools like Trello come in.
I’ve done a lot of dumb things as a writer. But that’s okay. Mistakes are the best way to learn, right?
When we make a mistake once, we usually don’t make it again. And the less time we have to spend correcting our mistakes, the more time we have to actually get things done.
![Content Marketing A to Z: 40 Tips, Tricks & Tactics for Mastering Content Creation and Promotion [Infographic]](http://cdn2.hubspot.net/hubfs/53/ThinkstockPhotos-517877424-414241-edited.jpg)
Whether you’re a seasoned content marketing connoisseur or you’re just getting your content marketing sea legs, it’s never a bad idea to review the basics.
From doing keyword research, to guest blogging, to sharing content across different social platforms, there are a lot of different levers content marketers can pull. In their new infographic, “A to Z of Content Marketing: A 40 Point Content Marketing Checklist,” the team at PageTraffic helps us understand all of the different content marketing tactics and channels available.
As the Content Director at an inbound marketing agency, I cringe when I visit our company’s blog and see that the most recent post was from more than a week ago. But sometimes, it just can’t be helped.
“I’m sick of this.” “I hate this.” “Not again.” “Can’t stand it!” “I’m gonna quit.”
If you’ve ever thought — or said — those things about writing, you’re not alone. I’ve experienced those thoughts. As someone who writes a lot, I get it.
After a while, you get sick and tired of writing.
Ever find yourself struggling with writer’s block? Honestly, who hasn’t? You spend precious time worrying about headlines, topics, and what length might appeal to you audience. You stress over engagement, lead generation, and social promotion. It’s frustrating.
Good news: We’ve got something to help you out.
Ever feel like your business is too “niche” to benefit from blogging?
Then consider this: 16% to 20% of searches people ask in Google have never been searched for before. No matter how unique your niche is, it’s likely that people are searching for the content you’ll create.
Every time I write, my goal is to write easy-to-read sentences.
I never want my audience to stumble or slow down or start a sentence over. That’s why, whenever possible, I use simple words instead of jargon, periods instead of semicolons, and active voice instead of passive voice. Most importantly, though, that’s why I strive to write concisely.
