Blogging (Page 12)

Blogging refers to writing, photography, and other media that’s self-published online. Blogging really started as an opportunity for people to write about their experiences in diary-style entries, but it has since been tranformed to a new form of storytelling and information transfer.

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kid-magnifying-glass-search-689570-editedWe’re on a historical blog optimization kick over here on the HubSpot blogging team. “What in the Sam Hill is ‘historical blog optimization,'” you ask?

Basically, it means optimizing our “old” blog content to generate more traffic and leads. And by “old,” I just mean posts that already exist on our blog, whether we wrote it three years ago or last month.

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ghostwriting_interviewWe all know that business blogging is one of the core tenets of inbound marketing. It helps drive traffic to your website, convert that traffic into leads, establish authority, and ultimately drive long-term, bottom-line results. With all of those benefits, you’d think executives would be lining up at your cube, laptop in hand, ready to blog.

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calendar-writingThis post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders.

Nowadays, we’re often overridden with self-improvement plans, from 21-day diet plans to six-week courses that teach foreign languages. So why shouldn’t those of us who must create content for the gaping maw of the internet have our own shape-up plan for writing?

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kid-scientist-testing-260546-editedThese days, I spend a lot of my time on blog optimization. I’m constantly trying to figure out how we can fill the top of our funnel with more blog visitors, and how we convert more of those visitors into subscribers and leads. 

Because my role is focused on optimization and growth, I try to make sure we’re always testing something.

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typewriter-mouseMost people I talk to that lean on content marketing for their business don’t consider themselves content marketers themselves. Either they’re not inherently talented as writers, or they’re just not interested in doing it — whether due to resource constraints or a lack of inclination toward the written word. 

That’s totally fine. As long as they’re ready to hire writers that can do the job for them.

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