By now, it’s clear: Facebook is trying to convince everyone that it’s putting the “social” back in “social media.” As the network begins to show a loss of followers under 25, is called out as a place where users argue with each other over contentious topics, and continues to faceContinue Reading
The famed hub of American 1960s radicalism and counterculture, Berkeley, California is at it again. Dormant for a few years, the US presidency of Donald Trump has awoken defiant spirits, as the city challenges administration policy over everything from immigration to taxation. One tool of resistance under consideration is anContinue Reading
Virtual Currencies: The Oversight Role of the U.S. Securities and Exchange Commission and the U.S. Commodity Futures Trading Commission began in earnest at the United States Senate Dirksen office building Tuesday, 6 February. The Committee on Banking, Housing, and Urban Affairs summoned respective Chairs of the US Securities and ExchangeContinue Reading
Shutterstock — a familiar name to many creative professionals — released its 2018 Creative Trends Report today, shedding light on the design trends marketers need to know about this year. The report is the result of synthesizing and analyzing the billions of searches for visual content on Shutterstock’s collection —Continue Reading
Remember that exciting self-driving car news we broke yesterday? AAA Northern California, Nevada & Utah — largely known for its roadside assistance services — has partnered with Torc Robotics to develop safety criteria for self-driving cars. It all started when AAA launched its autonomous vehicle shuttle in Las Vegas back inContinue Reading
Let’s cut right to the chase: At this week’s Samsung Developer Conference, the event’s namesake announced a bunch of really cool new stuff. And we’ll get to it — I promise. But before we do, I want to point out what really resonated with me — perhaps even more than all ofContinue Reading
Late last night — at least, here on the East Coast — a formal announcement was made that, if you’re as obsessed with the business of mobile as we are, didn’t exactly come as a surprise. The word: Google had acquired a team from mobile electronics company HTC in aContinue Reading
I never used to understand what people mean when they say that they “interview well.” How was that possible? If you’re too prepared, your answers sound robotic, and if you’re too unprepared, you start most answers with a long sip of water to gather your thoughts. Now, I understand (orContinue Reading
There’s no question that, in the modern landscape, a big part of your marketing strategy is digital. Consumers and businesses alike are almost always online — and you want to be able to reach them and observe their behavior where they spend the most time.
Long gone are the days of the old publish-and-pray method of content distribution. And even if it ever did work — it was far from effective.
Today, planning the actual distribution of the content you’ve spent so many hours and resources expertly creating is just as critical to your marketing strategy as the quality of the content itself.
Keep it simple, stupid.
We don’t mean to offend you — this is just an example of a great slogan that also bears the truth of the power of succinctness in advertising.
Remember only being able to send 1,000 texts each month?
My mom definitely remembers our phone bills when I doubled that amount every week in middle school.
Who else loved baking brownies when they were a kid? My favorite part was drizzling the chocolate syrup on top as a finishing touch.
As it turns out, one of my beloved childhood memories was a product of co-branding: Betty Crocker partnered with Hershey’s to include chocolate syrup in its signature brownie recipe.
I have a long, interesting relationship with the HubSpot Marketing Blog. Before I became editor, I was a full-time writer for this blog. And before I was a writer for this blog, I was a guest contributor to this blog. And before I was a guest contributor to this blog,Continue Reading
