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8 Personalities to Look for When Assembling a Content Team

28/10/2016 MadCash Central 0

Not having enough of the right people on your content team is a problem for many of today’s marketers. In fact, 38% of B2B marketers say HR and staffing issues are responsible for delayed success in content marketing, and 22% blame a lack of training and education.

Developing, executing, and measuring a content marketing plan can be difficult under the best of circumstances. But when you’re not adequately staffed, even the most well-conceived content marketing plan can struggle.

Madcashcentral Advertising Pages Exchange - Internet Advertising, Business & Marketing Blog

How to Write a Job Ad That Excites Candidates

10/10/2016 MadCash Central 0

As a direct response copywriter, I specialize in making readers take a specific action. I write a variety of copy, including articles, landing pages, sales emails, and job advertisements.

In fact, I’ve written hundreds of job ads over my career, as one of my first gigs was for a big employment website, where I created several ads a day. Ads that had one ultimate purpose: to compel readers to hit the “APPLY NOW” button.

Madcashcentral Advertising Pages Exchange - Internet Advertising, Business & Marketing Blog

How to Attract, Hire & Train the Best Marketers for Your Team [Free Ebook]

25/08/2016 MadCash Central 0

Hiring marketers for your company is not an easy job. Ironically, a lot of it is actually about marketing to potential candidates. But the best marketer’s out there know when they’re being marketed to, and are therefore tuning out the old-school recruiting noise.

Those copy-pasted job descriptions filled with buzzwords and new challenges aren’t going to suffice anymore, which is why HubSpot Academy and Udemy for Business teamed up to bring you: How to Hire and Train Marketing All-Stars.

Madcashcentral Advertising Pages Exchange - Internet Advertising, Business & Marketing Blog

10 Signs It’s Time to Grow Your Content Team

15/08/2016 MadCash Central 0

Growing traffic can be a bittersweet experience when you’re first starting out in content marketing. On one hand, you’re thrilled to see your posts gaining traction as incoming traffic and engagement climbs. On the other hand, your growing audience demands frequent content updates and they expect you to deliver good material.

You might be able to manage the content by yourself initially, or with the help of an in-house employee or freelancer.

Madcashcentral Advertising Pages Exchange - Internet Advertising, Business & Marketing Blog

How to Write a Marketing Resume Hiring Managers Will Notice [Free Templates + Samples]

12/08/2016 MadCash Central 0

It’s ironic, but despite knowing how to sell products and services, so many marketers have a hard time selling themselves. It can often be difficult to turn the spotlight inward, but creating a standout resume is a skill all marketers need to perfect if they want to grow their career.

If you’re a marketer whose resume could use a little polish, don’t worry. With just a few resources and some actionable tips from hiring managers themselves, we’ll help you create a truly impressive marketing resume that’s sure to stand out to recruiters.

Madcashcentral Advertising Pages Exchange - Internet Advertising, Business & Marketing Blog

13 Networking Mistakes You Need to Stop Making

09/08/2016 MadCash Central 0

When done right, networking is an incredibly valuable investment of every professional’s time and effort. It helps us make meaningful business connections, get feedback, and advance our careers. And best of all, it pays significant dividends over time.

So why does it seem so unpleasant sometimes?

Madcashcentral Advertising Pages Exchange - Internet Advertising, Business & Marketing Blog

21 Things Recruiters Absolutely Hate About Your Resume

28/07/2016 MadCash Central 0

I’ll never forget one of my first job interviews out of college.

I was applying for a marketing position at a technology company. (No, not HubSpot.) Because my college major had nothing to do with marketing or technology, I’d written “Relevant coursework: Statistics” in the education section of my resume in an effort to draw a connection.

Madcashcentral Advertising Pages Exchange - Internet Advertising, Business & Marketing Blog

How to Recruit Top Talent Using an Inbound Framework

09/06/2016 MadCash Central 0

Inbound marketing has fundamentally changed the way most companies think about customer acquisition. By building a relationship with prospects before they’re ready to purchase, companies can acquire customers in a far more cost effective (and efficient) way. 

With inbound, companies earn consumer attention through great content, and as a result, it’s easier for them to move leads through the customer lifecycle towards a purchase.