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6 Negotiation Strategies Every Marketer Should Know

September 2, 2016 Admin Wordpress 0

There’s a reason why we love TV courtroom dramas. Beyond the shocking objections and confessions, it seems like there’s constant screentime for strong, powerful arguments.

As marketers, that last part is especially exciting. Whether we know it or not, we are unabashed nerds for all things negotiation — and it’s a skill that all of us should master.

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Are You Actually a Good Listener? [Flowchart]

September 2, 2016 Admin Wordpress 0

When you listen to someone speak, are you really listening to them … or are you listening to the voice in your head?

Hearing someone and listening to someone are two very different things. It’s all too common for people to wait for their turn to speak or think about what to say next instead of truly listening to someone. 

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How to Attract, Hire & Train the Best Marketers for Your Team [Free Ebook]

August 25, 2016 Admin Wordpress 0

Hiring marketers for your company is not an easy job. Ironically, a lot of it is actually about marketing to potential candidates. But the best marketer’s out there know when they’re being marketed to, and are therefore tuning out the old-school recruiting noise.

Those copy-pasted job descriptions filled with buzzwords and new challenges aren’t going to suffice anymore, which is why HubSpot Academy and Udemy for Business teamed up to bring you: How to Hire and Train Marketing All-Stars.

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7 Ways to Build Credibility When You’re a New Leader

August 11, 2016 Admin Wordpress 0

Not too long ago, my alma mater asked me to give a talk about “what comes next” after business school. I was to address a group of MBA candidates about the discomfort of figuring out what to do with this fabulous new degree, and how to embrace the path to leadership. And in the process of preparing for it, I came across some pretty dismal statistics about the workplace.