Management

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Whether you’re selling online products or a packaged service, efficient businesses have one thing in common: great managers. Overseeing a specific project, area of the business or company in general, they’re critical to making sure things get delivered on time, every time. That’s because managers have complete control of resourcesContinue Reading

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Ever heard the term “helicopter parents”? They’re the hyper-present, overbearing moms and dads who take pay excessively close attention to their kids’ experiences and problems. Well, helicopter parents are to their kids what micromanagers are to their direct reports. While being engaged in your colleagues’ lives is important, micromanaging theirContinue Reading

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Mission Statement Examples Life is Good: To spread the power of optimism. sweetgreen: To inspire healthier communities by connecting people to real food. Patagonia: Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis. American Express: We work hard every dayContinue Reading

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In a truly beautiful letter to his daughter Yolande, Sociologist W.E.B. Du Bois extolled the virtues of being uncomfortable. Yolande was headed to a new school halfway around the world from the neighborhood and people she knew. It was years before women had the right to vote, and decades before the Civil Rights Movement. Du Bois knew sheContinue Reading

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Earlier this year, I wrote about a little thing called “imposter syndrome.” It refers to the feeling we get when, no matter how much we’ve achieved, we feel like we don’t belong or don’t deserve to be in a position of leadership.

About 70% of us will experience it at some point, especially the bosses among us. No wonder why so many of us constantly ask if we stack up. And how do you measure that, anyway?

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There’s a reason why we love TV courtroom dramas. Beyond the shocking objections and confessions, it seems like there’s constant screentime for strong, powerful arguments.

As marketers, that last part is especially exciting. Whether we know it or not, we are unabashed nerds for all things negotiation — and it’s a skill that all of us should master.Continue Reading

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When you listen to someone speak, are you really listening to them … or are you listening to the voice in your head?

Hearing someone and listening to someone are two very different things. It’s all too common for people to wait for their turn to speak or think about what to say next instead of truly listening to someone. 

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Hiring marketers for your company is not an easy job. Ironically, a lot of it is actually about marketing to potential candidates. But the best marketer’s out there know when they’re being marketed to, and are therefore tuning out the old-school recruiting noise.

Those copy-pasted job descriptions filled with buzzwords and new challenges aren’t going to suffice anymore, which is why HubSpot Academy and Udemy for Business teamed up to bring you: How to Hire and Train Marketing All-Stars.

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