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6 Negotiation Strategies Every Marketer Should Know

02/09/2016 MadCash Central 0

There’s a reason why we love TV courtroom dramas. Beyond the shocking objections and confessions, it seems like there’s constant screentime for strong, powerful arguments.

As marketers, that last part is especially exciting. Whether we know it or not, we are unabashed nerds for all things negotiation — and it’s a skill that all of us should master.

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Are You Actually a Good Listener? [Flowchart]

02/09/2016 MadCash Central 0

When you listen to someone speak, are you really listening to them … or are you listening to the voice in your head?

Hearing someone and listening to someone are two very different things. It’s all too common for people to wait for their turn to speak or think about what to say next instead of truly listening to someone. 

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How to Attract, Hire & Train the Best Marketers for Your Team [Free Ebook]

25/08/2016 MadCash Central 0

Hiring marketers for your company is not an easy job. Ironically, a lot of it is actually about marketing to potential candidates. But the best marketer’s out there know when they’re being marketed to, and are therefore tuning out the old-school recruiting noise.

Those copy-pasted job descriptions filled with buzzwords and new challenges aren’t going to suffice anymore, which is why HubSpot Academy and Udemy for Business teamed up to bring you: How to Hire and Train Marketing All-Stars.

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7 Ways to Build Credibility When You’re a New Leader

11/08/2016 MadCash Central 0

Not too long ago, my alma mater asked me to give a talk about “what comes next” after business school. I was to address a group of MBA candidates about the discomfort of figuring out what to do with this fabulous new degree, and how to embrace the path to leadership. And in the process of preparing for it, I came across some pretty dismal statistics about the workplace.

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How to Deliver Negative Feedback & Why It Matters [Infographic]

29/07/2016 MadCash Central 0

Most managers dread giving negative feedback almost as much as employees dread hearing it. It’s uncomfortable to tell someone they’re not performing well at something.

But the truth is, your employees want to learn and grow — and they’ll only learn and grow when the work and skills that need improvement are given some course correction.

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21 Things Recruiters Absolutely Hate About Your Resume

28/07/2016 MadCash Central 0

I’ll never forget one of my first job interviews out of college.

I was applying for a marketing position at a technology company. (No, not HubSpot.) Because my college major had nothing to do with marketing or technology, I’d written “Relevant coursework: Statistics” in the education section of my resume in an effort to draw a connection.

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How to Say ‘No’ To Your Boss

21/07/2016 MadCash Central 0

Technically, your boss owns your professional time. That means it’s perfectly within her rights to reprioritize what you’re working on if she thinks doing so is the best thing for the team.

But even good bosses can have a hard time understanding what’s being sacrificed when they assign new tasks and projects.