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As living, breathing professionals, we’re often bound to repeat our past mistakes. That’s one of the reasons looking back through history is so important — it’s a great way to prevent
You know that refreshing feeling when you get out of a meeting, bright eyed and bushy tailed, feeling like you really got a lot of solid work done?
Yeah, okay. Most meetings aren’t like that at all.
The role of the CMO has evolved. Now, CMOs are responsible for evaluating and optimizing their company’s brand experience for both on and offline strategies. They need to understand how to make the most of the ever-expanding promotional channels, technology, and data into their multi-channel marketing efforts — and build a team to execute on all of that.
There’s not a company out there that’s completely devoid of office politics. I’m willing to bet you could start your own business with yourself as the sole employee — and still manage to drag yourself into some drama. Maybe something about doing laundry during work time … or whether you archived that email or just straight deleted it.
No one likes to put the trash out. Or got to the dentist. Or do their taxes. Asking for a raise is right up there with those unpleasant activities — but you have to be brave if you want to get paid what you’re worth.
Unfortunately, compensation hasn’t increased much in recent years.
Most people’s job titles are an accurate description of their role.
For example, if you manage your company’s email marketing campaigns, your title might be something like “Email Marketing Manager.” If you work in your company’s customer service department, you might be a “Customer Service Representative.”
Ah yes, the old nod-and-smile. You may have read articles on great conversation starters and mastering in-person networking situations, but what about dealing with those conversations you desperately want to leave?
Whether at a conference or a party, we can all relate to that heavy discomfort that arrives
Almost a year ago, Netflix made major headlines when a conversation with one of their customer service reps went viral. Everyone was amazed to see that a customer service representative was not only helpful, but also going out of his way to delight a customer.
The conventional wisdom around compensation is that you should tie it to specific, measurable goals to get the best results. And a lot of traditional marketing automation vendors and thought leaders will tell you this means a CMO should set a goal for number of leads generated, amount of marketing-influenced pipeline created,
Control issues. It looks lazy. I’m used to doing all the work myself. If I’m not careful, I’ll become irrelevant.
I’ve heard (and felt) all of the above excuses for not delegating. But it’s an important skill to master, no matter how uncomfortable it may make you feel.
In his new book, The Marketing Performance Blueprint, HubSpot partner Paul Roetzer, shares a story from Anita Newton, Vice President of Corporate Marketing at Adknowledge. A few years ago, despite being a top-tier marketer in her mid-30s with an MBA and leadership experience at P&G, she was “a fossil” on account of her inability to
In this fast-paced world, when we’re firing off emails, posting status updates, and sending messages a mile a minute, we’ve all pressed “send” or “delete” sooner than we’ve intended at one time or another.
From posting a photo of my “amazung view of the muntains” to sending an email prematurely, I know that feeling of regret all too well.
You’re the owner of AtoZJeans.com.
Your customer Patty checks her email inbox and finds an email from AtoZJeans.com that tells her about a sale on patterned skinny jeans that she’s had her eye on for the longest time. She quickly clicks on the email and goes to your website.
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