In a truly beautiful letter to his daughter Yolande, Sociologist W.E.B. Du Bois extolled the virtues of being uncomfortable. Yolande was headed to a new school halfway around the world from the neighborhood and people she knew. It was years before women had [ More… ]
Houston, we have a turnover problem. As the years pass, there seem to be a growing number of studies on employers struggling to retain their people — and the high costs associated with the resulting [ More… ]
Doesn’t it seem like we don’t go a day without hearing about employee burnout — mostly what a problem it is? In a survey conducted last year by Morar Consulting, 95% of human resources professionals [ More… ]
I once made a really big hiring mistake. After a series of promising interviews, I took on an intern whose level of professionalism, performance, and overall demeanor quickly took a turn for the worse. I [ More… ]
The other day at work, my colleague, HubSpot Marketing Director Ryan Bonnici, sent around a link on Slack — to a website called “Will Robots Take My Job?” We were thrilled to learn marketing managers [ More… ]
Every marketer faces different challenges. Although we typically share similar goals, some teams are stuck on hiring top talent, while others are having trouble finding the right technology for their needs. Whatever the case may [ More… ]
The marketing landscape evolves at what often seems like a bewildering pace. There are changes in consumer preferences. There are updates to search algorithms. And, we can’t forget the frequent updates and features added to [ More… ]
Let’s face it: A job search is, typically, anything but fun. It’s almost as if it carries its own stages of grief. At first, there’s denial of its demoralizing nature. Then comes the anger over [ More… ]
Here on the HubSpot Marketing Blog, I haven’t exactly made it a secret that I went to business school. It was an experience that provided two years’ worth of fodder, lessons learned, and other actionables [ More… ]
There’s been a lot of chatter lately about the power of emotional intelligence. And it’s not undeserved — multiple studies have shown there’s a significant correlation between emotional intelligence and workplace success. People with high emotional intelligence levels are [ More… ]
If contributing guest posts is part of your content distribution and promotion strategy, you’re probably familiar with the following scenario: You write a great article for a guest publication, and at the end, you’re compensated [ More… ]
At some point in one’s life and career, it seems that networking events have earned a bit of a shabby image. They seem to conjure images of awkward handshakes, bad wine and, if you’re lucky, [ More… ]
Imagine that you’re within 140 characters of connecting with a customer, prospect, or influencer. How can you afford not to reach out?
We’re talking Twitter, of course: the 300-million strong whirlpool of information that has emerged as a personal branding, relationship-building nirvana.
Growing up, I was fascinated by my mom’s shorthand notes. The cryptic symbols she’d write blindly while listening through our 1980s-era phone with a 12-foot cord were a different language — vestiges of a different time.
“You’ll never need to learn shorthand because you’ll type all your notes,” she explained.
If you’re growing a company, chances are you’re challenged with choosing the right tools to help you grow.
Both at HubSpot and at other businesses I’ve helped advise, I’ve seen marketing and sales teams experiment with all sorts of different tools they’ve hoped would drive growth. Some of these tools did help the team grow. Others slowed growth down or blocked it altogether.