Madcashcentral Advertising Pages Exchange Featured image

How to Ask for a Raise (And Actually Get One)

February 10, 2015 Admin Wordpress 0

 

Looking for a raise? Most people think they have to ask for a raise from their boss, but for millions of Americans, you’re not asking your boss, but more than likely, the owner of the company. 

Based on U.S. Census Bureau data from 2011, 99.7% of businesses have fewer than 500 workers, and 89.8% have fewer than 20 employees. 

Madcashcentral Advertising Pages Exchange Featured image

The Science of Persuasion [Infographic]

January 18, 2015 Admin Wordpress 0

This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales.

To sell something, you have to convince a buyer that they not only want your offering, they need it. To be clear, I’m not talking about fooling them into buying a piece of junk. Oftentimes, prospects stand to benefit considerably from purchasing a new product or service. But that doesn’t mean they’re any more eager to fork over their money — and this is where the fine art of persuasion comes in.

Madcashcentral Advertising Pages Exchange Featured image

Business Advice From the Richest People in the World [SlideShare]

December 18, 2014 Admin Wordpress 0

I used to work near the waterfront in Boston. At lunchtime, I’d head down to the benches by the harbor with my coworkers (now two of my greatest friends), and we’d look out at all the fancy boats docked there.

“What am I doing wrong in my career that I don’t have one of those?” my friend joked. We repeated that refrain often, as all of us love the ocean and boat ownership was — in our estimation — the height of luxury.

Madcashcentral Advertising Pages Exchange Featured image

How to Make the Most Money in Your Marketing Career

December 17, 2014 Admin Wordpress 0

If I were to ask you to define a successful career, there’s a 46% chance you’d cite “money” as the measuring stick. Yet despite the emphasis placed on income, marketers are going about maximizing earnings in a flawed manner.

I’ve managed marketers for the past decade, and most see career growth as “incrementally hierarchal” — progress unfolds linearly as the person climbs from one level of seniority to the next.

Madcashcentral Advertising Pages Exchange Featured image

The 2015 Talent Grab: 8 Skills You Need to Land Your Next Job [SlideShare]

December 15, 2014 Admin Wordpress 0

 

This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.

The marketing industry is facing a talent crisis.

The complexity of marketing is growing as fast as technology innovation accelerates — and it’s doing so at a pace that’s difficult for any industry to keep up with. But businesses can’t afford to be the tortoise or the hare in this story.

Madcashcentral Advertising Pages Exchange Featured image

The Hidden Cost of Multitasking [Infographic]

December 14, 2014 Admin Wordpress 0

This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales.

Monday morning. You sit down with a large cup of coffee, open your inbox, and start tackling the first email. You’re almost ready to hit send when —

Your phone rings. Midway through the call — 

Your boss comes over and asks you to take on a time-sensitive task. You get started on it and —

Madcashcentral Advertising Pages Exchange Featured image

What No One Tells You About Your Career When You’re 22

December 2, 2014 Admin Wordpress 0

I don’t know about you, but I rarely feel like I’m 22. I do, however, work with a lot of 22-year-olds who are smart, interesting, dynamic, and absurdly high-energy.

While it depresses me they don’t understand my Saved by the Bell references, their ideas and achievements are truly remarkable.