“Everything’s already been thought of.”
“I don’t even know where to start.”
“I’m just not a creative person.”
We’ve all had those frustrating moments when when we’re expected to come up with a brilliant new idea, but no matter how much we squint at our computer screens, we just can’t seem to think of anything good.
Most managers dread giving negative feedback almost as much as employees dread hearing it. It’s uncomfortable to tell someone they’re not performing well at something.
But the truth is, your employees want to learn and grow — and they’ll only learn and grow when the work and skills that need improvement are given some course correction.
I’ll never forget one of my first job interviews out of college.
I was applying for a marketing position at a technology company. (No, not HubSpot.) Because my college major had nothing to do with marketing or technology, I’d written “Relevant coursework: Statistics” in the education section of my resume in an effort to draw a connection.
Technically, your boss owns your professional time. That means it’s perfectly within her rights to reprioritize what you’re working on if she thinks doing so is the best thing for the team.
But even good bosses can have a hard time understanding what’s being sacrificed when they assign new tasks and projects.
Do you have what it takes to succeed in today’s modern marketing world?
As the marketing landscape continues to shift, the requirements and expectations surrounding content marketing roles are evolving. Even if you’ve got the strongest writing chops in the game, you’ll need to find other ways to expand your skills if you want to differentiate yourself.
Tragedy. Illness. Job or relationship problems. We all go through tough times at one point or another. It’s unfortunate, but it’s inevitable.
What sets us apart, then, is how we recover from the bad things life throws our way. When you experience a negative event in your life, how do you react? What strategies do you use to heal, grow, and move on?
As marketers, we all face the same challenge: how do we stay on top of the news and trends that matter to our industry?
Our inboxes are overflowing. Our Twitter feeds never stop scrolling. Our bookmarks folder is stuffed to capacity. And yet, more than ever, our clients and coworkers depend on us to bring order to the chaos.
A couple of my teammates recently launched a tool called The Next Five to help people navigate through those times in their career where they’re feeling kind of stuck. You know, when you’re just not sure what the next step is on your career path.
And while we may think about this stuff from time to time — and maybe even sheepishly practice holding those conversations in the car on the way to work — I don’t think we often verbalize our thoughts on where we want our career paths to go (presuming we actually know the answer to that question).
Every fall, we gather thousands of marketers and salespeople in Boston for our annual INBOUND event — it’s where the inbound movement gathers to connect, get inspired, and learn.
Today, we added our first 100+ breakout speakers to the lineup, which already includes Alec Baldwin, Gary Vaynerchuk, and the creators of Netflix’s “Making a Murderer.”
The average office worker sends 40 emails per day. That’s 40 opportunities to market yourself and your business in those individual emails you send, every single day.
A lot of people treat their email signatures like an afterthought, which makes for a real missed opportunity. Those signatures are a chance for you to make it clear who you are, make it easy for people to reach you, and give people a place to go to find out more — either about you, about your business, or about something you’re working on.
You know the saying, “Fake it ’til you make it”?
It turns out that doing things that make you appear confident — even if you don’t actually feel confident — can affect how others see you, and can ultimately have a big impact on your success. It can also affect the chemicals in your brain to make you actually feel more confident when all is said and done.
The average job search is a peculiar paradox. There may be 2,278 available positions for your chosen field, but as you scroll through pages and pages of listings, you’re lucky if two stand out.
Perhaps you’re a recent college graduate searching for the needle in the haystack of three- to five-year experience jobs.
You’ve probably heard people refer to themselves as “left-brained” or “right-brained” as a way to explain their dominating analytical or creative skills.
But where do those terms come from?
In the 1960s, Psychologist Roger Sperry and his colleagues conducted experimental split-brain surgeries on epileptic patients.
How long does it take to acquire a new skill?
If you’ve read Malcolm Gladwell’s best-selling book Outliers, you might have heard the number “10,000 hours” floating around. According to Gladwell, who was referring to a 1993 study published by the American Psychological Association, it takes 10,000 hours of deliberate practice to become an expert.
Let’s face it: Getting a job in marketing isn’t easy these days. As more and more companies realize the importance of implementing a successful inbound marketing strategy, they’re becoming even more selective about who they’ll hire to take charge of their marketing efforts.
So how do you get a job in marketing?
For most of us, the struggle to be productive when we want to be and when we are expected to be can seem endless.
There’s no one-size-fits-all approach to being productive, and there certainly isn’t a finish that guarantees we’ll get it right every time. Productivity is something we’ll have to continue working on for the rest of our lives.