When it comes to content, sometimes old school can be a good thing (namely, when it comes to old school rap or Throwback Thursday on Instagram). But when it comes to your company’s public relations strategy, being old school isn’t advantageous for your business or your brand.
Ten years ago, people still relied on morning papers for news.
You’ve worked your socks off to get as much press coverage as possible. You’ve created blog posts, been included in news articles, and even made an appearance in a few features. A successful campaign is something to be proud of, so sit back for a minute and admire the fruits of your labour.
Done? Now it’s back to business.
In business, getting ahead often hinges on our ability to get noticed. We need people to pay attention to our brand if we want them to listen, complete an action, change a behavior, and so on.
Trouble is, there are two types of attention: good and bad. And the brands below know a thing or two about both. Remember the dress that broke the internet?
We (and the rest of the internet for the past decade) have already spent some time convincing you of the importance of acquiring online reviews for your business. So let’s just assume you’re sold on the benefits of having a bunch of people tout how awesome you are on the web.
That being said, it’s not safe to assume we all know exactly where in the wide world of the web we can point those well wishers when they want to sing our praises.
This is especially true in the PR and media world. When pitching a story, many more PR pros are including images and infographics in the hope of getting a hit.
Though there are many things to consider when designing an image for a campaign, one crucial thing often falls by the wayside: optimizing the image for the width of the site you’re pitching.