Learning some things in life is relatively straightforward. Take knitting, for example — that’s typically as simple as procuring some yarn and needles and searching for a how-to video on getting started. Sure, your work [ More… ]
The inbound movement has always been about one thing: being relevant and truly helpful to your audience. This approach shouldn’t change, but as technology and internal company relationships change, marketers and salespeople must learn how [ More… ]
Here on the HubSpot Marketing Blog, I haven’t exactly made it a secret that I went to business school. It was an experience that provided two years’ worth of fodder, lessons learned, and other actionables [ More… ]
Back in 2014, Peg Fitzpatrick and Guy Kawasaki penned a post for the HubSpot Marketing Blog that approached the topic of visual marketing as the “next big thing.” But since then, it’s gone to “here [ More… ]
There are hundreds of emojis available on iOS and Android mobile device keyboards. Everything from tacos to national flags to artists is represented in cartoon emoji form. But let’s be real here: Most of us [ More… ]
Whether it’s International Cat Day, Pizza Day, or Talk Like a Pirate Day, it seems like almost every day, the internet is celebrating a holiday. Whenever I log onto Twitter, I quickly scan what’s trending [ More… ]
The word “guerrilla,” in its written form, seems very intense. It conjures images of rebellion and conflict. Put it next to the word “marketing,” and it makes a lot of people ask, “Huh?” But guerrilla [ More… ]
At some point in one’s life and career, it seems that networking events have earned a bit of a shabby image. They seem to conjure images of awkward handshakes, bad wine and, if you’re lucky, [ More… ]
Whether you’re a B2B or B2C business, videos can help you strengthen relationships with your customers, save time, and boost conversion rates. And if you haven’t experimented with this powerful medium yet, you’re missing out [ More… ]
Most of us have learned by now that we should be using Snapchat. We know it’s popular among teens and millennials. We know visual, ephemeral content performs well. What we may not be as clear on [ More… ]
We’re living in a mobile-first world. For most of us, that means from the moment you wake up in the morning, your phone becomes a part of your daily routine — from silencing your alarm, to reviewing the daily news, to checking email, and so on.
And search engines are seeing the result of this trend: search queries on mobile have now surpassed desktop-based queries.
When you’re creating content for the web, it’s easy to make assumptions about what you think your audience might respond to — but that’s not necessarily the right mentality.
Enter A/B testing: one of the easiest and most popular forms of conversion rate optimization (CRO) testing known to marketers. And while many businesses have seen the value in using this type of validation to improve their decision making, others have tried it, only to be left with inconclusive results — which is frustrating, to say the least.