Ten years ago my answer to the cocktail party question, “What do you do?” was as easy as two letters: PR.
These days that answer is: I help companies in the design and build industry connect with their targets through social media, content marketing, public relations and strategic partnerships. (Say that after two cocktails.)
Every brand has a story, but great brands that know how to tell that story well. Whether you’re selling coffee, bookcases, or enterprise software, the reality is that the competition is higher than ever before.
Having a compelling brand story is key, but remember: your story is more complicated than just words. Your brand story is communicated through visual identity, tone of voice, PR, and social media channels.
The original purpose of a press page made sense — it housed general company information and timely news in a central location for consumers, clients, potential clients, the media, and other interested parties. The press page was created to answer such questions as:
