Professional Development (Page 17)

Madcashcentral Cash Content Curators provides valuable Advertising, Business & Marketing recommendations, resources, tools and opportunities.

 

Looking for a raise? Most people think they have to ask for a raise from their boss, but for millions of Americans, you’re not asking your boss, but more than likely, the owner of the company. 

Based on U.S. Census Bureau data from 2011, 99.7% of businesses have fewer than 500 workers, and 89.8% have fewer than 20 employees. 

Continue Reading

Madcashcentral Cash Content Curators provides valuable Advertising, Business & Marketing recommendations, resources, tools and opportunities.

This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales.

To sell something, you have to convince a buyer that they not only want your offering, they need it. To be clear, I’m not talking about fooling them into buying a piece of junk. Oftentimes, prospects stand to benefit considerably from purchasing a new product or service. But that doesn’t mean they’re any more eager to fork over their money — and this is where the fine art of persuasion comes in.

Continue Reading

Madcashcentral Cash Content Curators provides valuable Advertising, Business & Marketing recommendations, resources, tools and opportunities.

I used to work near the waterfront in Boston. At lunchtime, I’d head down to the benches by the harbor with my coworkers (now two of my greatest friends), and we’d look out at all the fancy boats docked there.

“What am I doing wrong in my career that I don’t have one of those?” my friend joked. We repeated that refrain often, as all of us love the ocean and boat ownership was — in our estimation — the height of luxury.

Continue Reading

Madcashcentral Cash Content Curators provides valuable Advertising, Business & Marketing recommendations, resources, tools and opportunities.

If I were to ask you to define a successful career, there’s a 46% chance you’d cite “money” as the measuring stick. Yet despite the emphasis placed on income, marketers are going about maximizing earnings in a flawed manner.

I’ve managed marketers for the past decade, and most see career growth as “incrementally hierarchal” — progress unfolds linearly as the person climbs from one level of seniority to the next.

Continue Reading

The 34 Best Tools for Improving Your Writing Skills

The complexity of marketing is growing as fast as technology innovation accelerates and it’s doing so at a pace that’s difficult for any industry to keep up with. But businesses can`t afford to be the tortoise or the hare in this story.Continue Reading

Madcashcentral Cash Content Curators provides valuable Advertising, Business & Marketing recommendations, resources, tools and opportunities.

This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales.

Monday morning. You sit down with a large cup of coffee, open your inbox, and start tackling the first email. You’re almost ready to hit send when —

Your phone rings. Midway through the call — 

Your boss comes over and asks you to take on a time-sensitive task. You get started on it and —

Continue Reading

Madcashcentral Cash Content Curators provides valuable Advertising, Business & Marketing recommendations, resources, tools and opportunities.

I don’t know about you, but I rarely feel like I’m 22. I do, however, work with a lot of 22-year-olds who are smart, interesting, dynamic, and absurdly high-energy.

While it depresses me they don’t understand my Saved by the Bell references, their ideas and achievements are truly remarkable.

Continue Reading