Social Media (Page 43)

Social media is the collective of online communications channels dedicated to community-based activity, interaction, content sharing and collaboration. A computer-based technology that facilitates the sharing of content, ideas, other information and the building of virtual networks and communities.

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Are you new to Instagram and perhaps a little intimidated by where and how to start sharing your photos? You probably started on Instagram by looking around at some of the big brands that are really active (Nike, GoPro, Starbucks), and developed a little case of “social media analysis paralysis”. “SMAP” is what happens when you want to post something that is noteworthy, sharable and will possibly “go viral”. You spend so much time analyzing and trying to get “just the right shot”, that you end up doing nothing at all. 

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You know by now that posting on social media is one of the best ways to amplify the awesome content you’re creating. But it isn’t enough to simply post content to social whenever you feel like it.

Think about it: Is your audience spreading their time spent on social media equally throughout the day? Of course not.

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So you’re a master at searching for stuff on Google. But how much do you know about Google as a company?

For example, did you know that the first ever Google doodle was an out-of-office message from co-founders Larry Page and Sergey Brin when they left work to attend the Burning Man music festival? Or that the company rents 200 goats to help with the landscaping on their California campus?

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Most marketers know the importance of creating unique content for different social mediums. For instance, would you use the same exact copy in a paid search ad that you did in a tweet? I hope I’m hearing a resounding, “No!” 

And yet, many marketers aren’t fully prepared for what comes next: when a visitor actually clicks on a link and lands on their website.

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When you first start out on Pinterest, many of us imagine it’ll be the best way to organize all the things that inspire you. Instead of haphazardly storing bookmarks in your browser or keeping a long Evernote file of things to remember, you set up a few tailored boards, and start pinning away.

But pretty soon after you start, you’ll realize that it can actually be hard to stay organized on Pinterest.

For example, you probably come across content every day that doesn’t quite fit the board descriptions you’ve already made, but wouldn’t warrant creating an entirely new board.

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With more than 1.65 billion monthly active users, Facebook is a major player in the world of social networking. Businesses looking to market using Facebook have one major tool at their disposal: the Facebook Page.

Facebook Pages were specifically engineered for businesses. They provide a public home on Facebook for a business, and they allow businesses to publish content and receive comments and feedback from fans and customers.

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In 2015, social commerce sales are forecasted to represent 5% of online retail revenue — or $14 billion. Like most ecommerce companies, you’re probably incorporating ratings, reviews, and product recommendations into the shopping experience. (If you need some help, check out this post on getting more and better ecommerce reviews!) But, are you keeping up with the top 25 ecommerce companies and encouraging shoppers to Like, Pin, and Tweet?

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If you`re a social media manager, salesperson, customer support rep, or executive, you’ve likely experienced social media overload or exhaustion. Each and every one of these roles requires busy people to go above and beyond to respond to fans, deal with people’s problems, or dig deeper to find unique opportunities.Continue Reading

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Pretty much all marketers are pressured to do more. Get on more social networks, write more blog posts, send more emails, run more reports, generate more sales …

And sometimes, doing more works. Blogging more, for example, can increase traffic and leads. 

But other times, doing less is actually a much better idea.

Adding more and more and more to your plate can stretch you thin and make your marketing activities less effective. And with only so much time in the day, you’ve got to figure out how to get more results without actually doing more work.

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  When it launched last year, Twitter Analytics marked a solid (if long overdue) move towards greater transparency and measurement abilities for users. And since then, Twitter has continued to make upgrades to the tool, most recently by adding analytics access in its mobile app. Though users now have more insight into their Twitter accountContinue Reading