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3 Simple Ways to Personalize Content by Referral Source

February 2, 2015 Admin Wordpress 0

Most marketers know the importance of creating unique content for different social mediums. For instance, would you use the same exact copy in a paid search ad that you did in a tweet? I hope I’m hearing a resounding, “No!” 

And yet, many marketers aren’t fully prepared for what comes next: when a visitor actually clicks on a link and lands on their website.

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4 Creative Ways to Make Your Website More Personalized

November 17, 2014 Admin Wordpress 0

personalization_ideasWe’re now encountering more personalized experiences than ever before. Before, it was just your favorite coffee shop barista who greeted you by name. Now, your News Feed is customized to your interests and behavior, your online purchases are largely influence by what Amazon’s algorithm think you’d like, and you can’t open up an email without it saying, “Hi [First Name].”

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TMI? How to Personalize Your Emails Without Being Creepy

July 2, 2014 Admin Wordpress 0

first-nameYears ago, I would have been shocked to receive an email that said “Hello Rachel,” but today it would shock me to see an email that didn’t greet me by my first name and feature content tailored to my individual interests. 

But with all the information we marketers know about our contacts … it’s very possible that we can over-personalize emails.