pop culture (Page 2)

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Trying to go viral? It seems like everyone is these days. 

That’s because having a post take off can benefit your brand’s reputation tremendously — just look at how the blue and black dress (or was it white and gold?) affected BuzzFeed’s traffic.

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For most people, adding a caption, emoji, or even a cool filter to a Snapchat before shipping it is enough to satisfy their creative needs. And that’s perfectly fine. There are plenty of people and brands doing really cool things on Snapchat without going all “Van Gogh” on their pictures and videos.

… But there are also people who prefer to go that extra mile when it comes to dressing up their Snaps.

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Back in 1995, less than 1% of the world’s population used the internet. During that same year, Newsweek published a now-infamous article (originally titled, “The Internet? Bah!”), which surmised that the internet would amount to little more than a fad.

Flash forward to today. Around 40% of the world’s population is connected to the internet, representing over 3 billion people.

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It used to be that Snapchat was seen as a platform geared mostly toward teens and pre-teens. But over the last several years, Snapchat has added features and made changes that have helped to move it into a much broader space.

No longer are they a niche photo-messaging service — they’ve become an established media platform valued at over $16 billion and with over 100 million users.

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When you nestle into your warm bed, shut your eyes, and slowly drift off to sleep … do you think your mind and body are shutting down for the night?

Not the case, my friend. While our bodies might remain (relatively) still when we sleep, our minds are hard at work. During these critical hours, a lot of that processing, restoration, and strengthening that’s so important to our bodies and minds is taking place.

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Whenever you watch an episode of Shark Tank, there always seems to be at least one product an entrepreneur pitches that makes you go: “Whaaa?”

That’s a big part of Shark Tank‘s appeal. If every product (or service) that got pitched on the show was perfectly reasonable, and perfectly matched to some target market, the show’s ratings would likely plummet.

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You’re connected with hundreds of people — maybe even thousands — on Facebook, Twitter, and Instagram. But when you log in to each of these social networks, it’s likely that you don’t want to be bombarded by every single update from every single connection. That’d be pretty overwhelming, wouldn’t it?

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It was senior year of college. My friend and I were walking home from squash practice and she asked me what I’d been up to that day.

I started with my overnight shift as an EMT and ambulance driver. Then, I told her about my early morning classes, followed by the long bus ride to an even longer day at my internship. I went on to talk about the other class I attended, and how I stopped to grab a quick bite to eat before making my way to squash practice.

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Instagram isn’t just a go-to social network for individuals anymore. Many marketers have caught wind that it’s a powerful social network they need to have some sort of presence on.

The platform’s heavy emphasis on visual content like photos, videos, illustrations, and GIFs is becoming a critical way for brands to communicate their story and message.

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“Never let schooling interfere with the tech startup you’re running out of your dorm room.” – Mark Twain

Admittedly I may have taken a few artistic liberties with the Mark Twain quote above, but the underlying sentiment remains: When it comes to learning — to amassing the knowledge you need to be successful in life — formal education isn’t always the best option.

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Pens, t-shirts, water bottles, baseball caps, lanyards … so many lanyards.

Welcome to the wonderful world of swag, where — in a tremendous display of humanity’s technological prowess — we prove that we can stamp a logo or catchphrase on just about anything.

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This post originally appeared on HubSpot’s Agency Post. To read more content like this, subscribe to Agency Post.

In a 2013 article in Forbes, contributor Ruth Blatt wrote about why “supergroups” — bands comprised of independently successful artists — so rarely work out when such an assemblage of talent should otherwise predicate success.  

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