General Topics (Page 25)

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Computers & ITDailyDesignGeneral TopicsGraphic DesignInbound MarketingInBound Marketing BlogInternationalMarketingNews & MediaWeb Design
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Between calendar updates, emails, and social media notifications, it can often seem like your computer is working against you.

But, as distracting as it may seem, your computer actually has lots of ways to save you time at work. Considering data from Atlassian revealed that 60% or less of work time is actually spent productively, it’s clear that time is something you could probably use a lot more of. 

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BusinessCulture + SocietyEcommerceGeneral TopicsInbound MarketingInBound Marketing BlogMarketingpop culture
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Choosing what to sell online is one of the most important decisions you’ll make as an entrepreneur. To be successful, you need to pick products that you’re passionate about and find an ecommerce model that resonates with your personality. With that in mind, let’s look to popular TV show Shark Tank to help you get started on the right foot –– because no one embodies passion and personality like the stars of the Tank.

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AdvertisingComputers & ITContentDailyDynamic ContentGeneral TopicsInbound MarketingInBound Marketing BlogInternationalMarketingMediaNews & MediaWeb Design
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ESPN recently redesigned their website. Nothing out of the ordinary there. Companies redesign their websites roughly every 18-24 months. (You’re probably sick of yours right now, am I right?)

But this particular redesign garnered a ton of attention, earning coverage and analysis in Fast Company, TechCrunch, and VentureBeat, among other publications.

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BusinessCulture + SocietyDailyEvent marketingGeneral TopicsInbound MarketingInBound Marketing BlogInternationalMarketingNews & Mediapop cultureProfessional Development
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This post originally appeared on HubSpot’s Sales Blog. To read more content like this, subscribe to Sales.

So you’re going to a conference.

What’s in store for you? You’ll attend dozens of sessions led by professionals in your industry, meet a ton of new people, and take home lots of great swag.

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Culture + SocietyDailyGeneral TopicsInbound MarketingInBound Marketing BlogInternationalMarketingNews & Mediapop cultureSocial MediaVideo
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The live video streaming app Meerkat was the talk of the town after its appearance at SXSW in March 2015 — but its popularity was shortlived. Just a few weeks later, Twitter released Periscope, a similar live video streaming app. Although Meerkat kicked mobile video streaming off with a bang, you’ll see in this Google Trends graph of each app’s interest over time that Periscope might be winning the race:

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BusinessCulture + SocietyDailyGeneral TopicsInbound MarketingInBound Marketing BlogInternationalMarketingNews & Mediapop culture
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“If you’re going to start a company, you have to do it for the right reasons.”

– Matt Salzberg, Founder & CEO, Blue Apron [Click To Tweet]

Blue Apron is one of today’s fastest-growing food delivery businesses — and they’ve taken a unique approach to what it means to deliver food. Instead of shipping out finished meals, they let their customers be the chefs, delivering recipes and fresh ingredients to people all over the United States.

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Culture + SocietyDailyGeneral TopicsInbound MarketingInBound Marketing BlogInternationalMarketingNews & Mediapop culture
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Most of the content I read online is short and sweet — and for the most part, I like it that way. While skimming articles on my commute or between meetings, it’s nice when the author gets right to the point. But when I have the time, there’s something really special about getting totally engrossed in a gripping, detailed, spun-out story.

That’s what a great long read does.

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Culture + SocietyDailyGeneral TopicsInbound MarketingInBound Marketing BlogInternationalMarketingMarketing agencyNews & Mediapop culture
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This post originally appeared on HubSpot’s Agency Post. To read more content like this, subscribe to Agency Post.

In 2007, I was brand new to the storied advertising agency DDB, having been appointed chief communications officer. One of the first memos that hit my desk was a “heads up” that Doyle Dane Bernbach was going to be featured in a new television series. Creator Matthew Weiner had consulted with the agency prior to production and my arrival, but we did not know how we were to be treated in the storyline for Mad Men.

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Computers & ITGeneral TopicsInbound MarketingInBound Marketing BlogMarketingWeb Design
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Designing your company website can be a challenging proposition. You’ve got to juggle the expectations of many stakeholders, and you can often hit obstacles that prevent new ideas from emerging.

I was the design manager for a large company website for nearly six years, and during that time, I found myself losing perspective of what our target audiences really needed.  Call it “tunnel vision.” When you work on the same website, it often helps to take a step back and think through new approaches. That’s the purpose of this blog post.

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Computers & ITGeneral TopicsInbound MarketingInBound Marketing BlogMarketingWeb Design
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So it’s finally time. You’ve decided your business needs a new website. There are probably a variety of reasons why (it’s outdated, it’s not mobile friendly, it doesn’t represent your brand, etc.)—but where to start? Well, many businesses will write a website RFP (request for proposal) and then send that RFP out to multiple agencies hoping they’ll respond.

But here’s the thing, some of the best agencies out there hate responding to RFPs because they’re time consuming and creatively constraining. That’s a problem because as a business, you want the best agencies to respond to your RFP so you can get the best website possible.

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Culture + SocietyDailyemail marketingGeneral TopicsInbound MarketingInBound Marketing BlogInternationalMarketingNews & Mediapop culture
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It wasn’t until late afternoon on April Fool’s Day when I came up with the idea for an epic prank.

No, not covering a colleague’s desk with Post-It notes or planting staplers in Jell-O. I’m talking something a little more … client-facing.

Let me quickly give you some context here. My marketing consulting company, Brand Builder Solutions, is a very strong advocate of all things inbound marketing.

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Culture + SocietyDailyGeneral TopicsInbound MarketingInBound Marketing BlogInternationalMarketingNews & Mediapop cultureSocial Media
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Patrick Janelle has a dream job.

That’s the first thing I thought to myself when I heard him tell the audience at Social Media Week NYC that he is a full-time Instagrammer.

Yup, that’s right: Thanks to an extensive background in graphic design and a very high follower count, Patrick’s full-time job is to do cool things and go to cool places, take beautiful pictures of his experiences, and post them to his personal Instagram account, @aguynamedpatrick.

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Computers & ITDailyDesignFeaturedGeneral TopicsGraphic DesignInbound MarketingInBound Marketing BlogInternationalMarketingMobile marketingNews & MediaWeb Design
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Now more than ever, businesses are focusing on creating delightful mobile website experiences.

After all, Google has been heavily favoring mobile-friendly websites since they updated their algorithm in April 2015 and again in March 2016. And that’s crucial, seeing as there have been more Google search queries on smartphones than on desktop computers and tablets for over a year now.

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