Design (Page 11)

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When it comes to building a strong brand, no matter what your industry, every company’s key to success starts with stellar content and equally stellar design. Whether you’re creating a website, infographic, print ad, email campaign, blog post, social media account, etc., there’s always a need for some degree of both parts. 

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Conventional wisdom may tell us that a picture is worth a thousand words, but let’s be honest — there are some really awful pictures out there (and some equally awful thousand-word stories). When the right words come together with the right picture, though, that’s magic.

Effective design isn’t always an easy process. A good design brief is just the start of it. It’s important to have a communications team and a design team that works well together.

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Here at HubSpot, we’ve created several resources that can assist you during the website design or redesign process (like this Excel workbook, and this SEO guide). But we also recognize that even if you’re considering a website redesign, you might not be ready to get into the nitty gritty of the redesign process quite yet.

Maybe you’ve identified some issues with your site’s current design, but are still contemplating how you should correct those issues.

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Data can be very powerful. If you can actually understand what it’s telling you, that is.

It’s not easy to get clear takeaways by looking at a slew of numbers and stats. You’ve got to have the data presented in a logical, easy-to-understand way.

Enter data visualization. The human brain processes visual information better than it processes text — so using charts, graphs, and design elements, data visualization can help you explain trends and stats much more easily.

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The original purpose of a press page made sense — it housed general company information and timely news in a central location for consumers, clients, potential clients, the media, and other interested parties. The press page was created to answer such questions as:

  • Who are new clients you’re working with or what projects did you just finish?
  • How are you contributing to the community through philanthropic activities?
  • Who was recently hired at the company?

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Can you imagine what the very first website looked like? It was nothing like what we have today. No images. No CSS. No parallax design

Though there’s much more we can do with web design today, it’s fun to take a look back at where we came from. In the infographic below, AmeriCommerce takes us through the exciting history of web design from 1990 to present.

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Each passing year tests the longevity of design trends. Which ones will stick it out another year, and which ones are already passé? Perhaps most importantly, what are the emerging trends marketers and designers alike need to stay on top of?

There are a few trends from last year that are continuing to go strong in 2015, like semi-flat design and more sophisticated typography.

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This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.

When a brand launches a new logo or look, everyone has an opinion. 

We analyze how the brand’s familiar symbol has changed — and how it hasn’t (Yahoo). We miss the old icon (Gap) and fail to understanding the reasoning behind such a change (Ernst & Young). 

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Creative trends can be fickle. Remember those super glossy CTAs that used to be on every website? Now, flat, minimalistic design is in. 

Whether you’re a seasoned or amateur designer, no marketer should be in the dark about the latest design trends. So what’s in store for 2015 in the creative world? 

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Even though they’re often just small images, logos carry a whole lot of meaning — and designing one comes with a whole lot of responsibility, too. Logos are usually the most recognizable representation of a company or organization. And with more information available to the average consumer today, logos also have to quickly and effectively communicate on behalf of their brand.

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This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.

The perfect typeface can make even the most boring text seem more exciting, fun, or even mysterious. 

It can make someone actually want to read your article, ad, or old-school brochure. And it can make designing an old-school brochure a lot more enjoyable.  

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Perhaps today was a rough day. Maybe you woke up late. You missed your workout, then your bus, then closing elevator doors at work. Maybe that project of yours is getting you down and if one more person tells you tomorrow is another day you’re going to scream.  

But seriously, tomorrow is another day. And this one? It’s not such a big deal after all.

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If you’ve ever used Twitter, Pinterest, or searched for images in Google, you’ve probably seen infinite scrolling in action. All you have to do is keep scrolling down, and more and more information pops up.

While the last few years have been all about creating different types of content, we’ve been seeing more and more marketers experimenting with different ways to display that content to improve user experience on their websites. One of these trends is infinite scrolling.

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Pretty much all marketers are pressured to do more. Get on more social networks, write more blog posts, send more emails, run more reports, generate more sales …

And sometimes, doing more works. Blogging more, for example, can increase traffic and leads

But other times, doing less is actually a much better idea.

Adding more and more and more to your plate can stretch you thin and make your marketing activities less effective. And with only so much time in the day, you’ve got to figure out how to get more results without actually doing more work.

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