Each passing year tests the longevity of design trends. Which ones will stick it out another year, and which ones are already passé? Perhaps most importantly, what are the emerging trends marketers and designers alike need to stay on top of?
There are a few trends from last year that are continuing to go strong in 2015, like semi-flat design and more sophisticated typography.
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When a brand launches a new logo or look, everyone has an opinion.
We analyze how the brand’s familiar symbol has changed — and how it hasn’t (Yahoo). We miss the old icon (Gap) and fail to understanding the reasoning behind such a change (Ernst & Young).
Creative trends can be fickle. Remember those super glossy CTAs that used to be on every website? Now, flat, minimalistic design is in.
Whether you’re a seasoned or amateur designer, no marketer should be in the dark about the latest design trends. So what’s in store for 2015 in the creative world?
Even though they’re often just small images, logos carry a whole lot of meaning — and designing one comes with a whole lot of responsibility, too. Logos are usually the most recognizable representation of a company or organization. And with more information available to the average consumer today, logos also have to quickly and effectively communicate on behalf of their brand.
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The perfect typeface can make even the most boring text seem more exciting, fun, or even mysterious.
It can make someone actually want to read your article, ad, or old-school brochure. And it can make designing an old-school brochure a lot more enjoyable.
Perhaps today was a rough day. Maybe you woke up late. You missed your workout, then your bus, then closing elevator doors at work. Maybe that project of yours is getting you down and if one more person tells you tomorrow is another day you’re going to scream.
But seriously, tomorrow is another day. And this one? It’s not such a big deal after all.
If you’ve ever used Twitter, Pinterest, or searched for images in Google, you’ve probably seen infinite scrolling in action. All you have to do is keep scrolling down, and more and more information pops up.
While the last few years have been all about creating different types of content, we’ve been seeing more and more marketers experimenting with different ways to display that content to improve user experience on their websites. One of these trends is infinite scrolling.
Pretty much all marketers are pressured to do more. Get on more social networks, write more blog posts, send more emails, run more reports, generate more sales …
And sometimes, doing more works. Blogging more, for example, can increase traffic and leads.
But other times, doing less is actually a much better idea.
Adding more and more and more to your plate can stretch you thin and make your marketing activities less effective. And with only so much time in the day, you’ve got to figure out how to get more results without actually doing more work.
When you’re first starting to create visual content, one of the easiest things to overlook is the image file type. It’s easy to get caught up in picking the right fonts, colors, and graphics to support your final project, so when you get to that final stage to pick a file type … you just breeze on past it.
But picking the wrong file type can be more disastrous than you’d think.
Pablo Picasso once said, “Why do two colors, put one next to the other, sing? Can one really explain this? No. Just as one can never learn how to paint.”
Ladies and gentlemen, Picasso was wrong.
You actually can figure out why “two colors, put one next to the other, sing.”
