News & Media (Page 123)

Madcashcentral Cash Content Curators provides valuable Advertising, Business & Marketing recommendations, resources, tools and opportunities.

When you first start out on Pinterest, many of us imagine it’ll be the best way to organize all the things that inspire you. Instead of haphazardly storing bookmarks in your browser or keeping a long Evernote file of things to remember, you set up a few tailored boards, and start pinning away.

But pretty soon after you start, you’ll realize that it can actually be hard to stay organized on Pinterest.

For example, you probably come across content every day that doesn’t quite fit the board descriptions you’ve already made, but wouldn’t warrant creating an entirely new board.

Continue Reading

Madcashcentral Cash Content Curators provides valuable Advertising, Business & Marketing recommendations, resources, tools and opportunities.

With more than 1.65 billion monthly active users, Facebook is a major player in the world of social networking. Businesses looking to market using Facebook have one major tool at their disposal: the Facebook Page.

Facebook Pages were specifically engineered for businesses. They provide a public home on Facebook for a business, and they allow businesses to publish content and receive comments and feedback from fans and customers.

Continue Reading

Madcashcentral Cash Content Curators provides valuable Advertising, Business & Marketing recommendations, resources, tools and opportunities.

Truthfully, there are tons of metrics that you can report on. You’ve got reports on the number of Twitter followers, the number of Facebook Likes, the number of visits to your website, the number of conversions, the number of leads from different campaigns or channels — just to name a few. The world is your oyster.

But that’s exactly what makes it so hard to get started — there are so many reports you can run that it’s not easy to identify the ones that are actually helpful, run them, and then act on them.

Continue Reading

Madcashcentral Cash Content Curators provides valuable Advertising, Business & Marketing recommendations, resources, tools and opportunities.

This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales.

If you presented the average person with the prompt “Salespeople are …” and asked them to fill in the blank, what do you think they would say?

Daniel Pink conducted this very experiment as part of his research for the book To Sell is Human. When asked to identify the first word that came to mind to describe “sales” or “selling,” the most prevalent answers included “pushy,” “sleazy,” “ugh,” “yuck,” “dishonest,” and “manipulative.”

Continue Reading

Madcashcentral Cash Content Curators provides valuable Advertising, Business & Marketing recommendations, resources, tools and opportunities.

This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.

Determining the success of your marketing programs and analyzing key performance indicators (KPIs) can be challenging if you don’t have access to industry data.

But how can you improve your KPIs if you don’t understand which ones really matter?

To find out how companies are generating demands for their brands and how successful they’ve been in these efforts, HubSpot and Qualtrics conducted a survey of 900 management-level marketers in North America and Europe.

Continue Reading

Madcashcentral Cash Content Curators provides valuable Advertising, Business & Marketing recommendations, resources, tools and opportunities.

Writing for the web isn’t easy. Sure, you want to get your point across. That’s a given.

But what you really want is to spark people’s interest, engage their emotions, maybe even generate some real excitement about the stuff you’re writing about. Heck, you’re excited about it. Is it so much to ask that others might get excited, too?

Continue Reading

Madcashcentral Cash Content Curators provides valuable Advertising, Business & Marketing recommendations, resources, tools and opportunities.

It may surprise some, but many small businesses new to inbound marketing are unaware that you can get some free advertising on Google through Google My Business (formerly known as Google Places) instead of paying for pay-per-click (PPC) ads on Google.

And because Google is always looking to increase the value of its local search results — as well as its Google Maps application — the search engine giant has a simple way for you to provide them with that valuable information about your business, which it infuses straight into its search engine results.

Continue Reading

Madcashcentral Cash Content Curators provides valuable Advertising, Business & Marketing recommendations, resources, tools and opportunities.

Even though they’re often just small images, logos carry a whole lot of meaning — and designing one comes with a whole lot of responsibility, too. Logos are usually the most recognizable representation of a company or organization. And with more information available to the average consumer today, logos also have to quickly and effectively communicate on behalf of their brand.

Continue Reading

Madcashcentral Cash Content Curators provides valuable Advertising, Business & Marketing recommendations, resources, tools and opportunities.

It happens at every office: One person’s shivering in an overcoat while a nearby coworker is totally comfortable.

But these office temperature wars aren’t just an inconvenience — almost a third of employees lose productivity because they aren’t comfortable with the temperatures in their offices. The fact is, temperature affects people very differently thanks to a number of factors, including gender, clothing, and metabolic rate.

Continue Reading

Madcashcentral Cash Content Curators provides valuable Advertising, Business & Marketing recommendations, resources, tools and opportunities.

Thanks to the TV show The Office, many of us have heard of the classic “stapler in Jell-O” trick. But what other, less conventional pranks are out there to add some color to an otherwise average day at the office?

We asked our friends and combed the internet for more examples of some of the funniest office pranks, and pulled together this list to serve as inspiration for your own work pranks.

Continue Reading

Madcashcentral Cash Content Curators provides valuable Advertising, Business & Marketing recommendations, resources, tools and opportunities.

Your value proposition is the core of your competitive advantage. It clearly articulates why someone would want to buy from your company instead of a competitor. 

It’s also one of the most important conversion factors. A great value proposition could be the difference between losing a sale — and closing it. 

Continue Reading