I don’t know about you, but I love SlideShare — both as a marketer, and just as a regular person who likes to look at cool presentations.
As a marketer, I love that the platform lets you create and publish interactive, beautiful pieces of content without a ton of design experience. As a person who likes to look at cool presentations, I love that there are tons of great ones to choose from that cover all manner of topics.
Ah, the great mystery of viral content. I still remember the panic and helplessness I felt when, back during one of my internships, my boss asked me to “make a viral video.” After all, I was in college and therefore knew exactly what would “hit” — right? Right?
Well, not exactly. (And I didn’t succeed in making a viral video.) Unfortunately, there’s no tried-and-true formula for virality — but it’s still fascinating to look at content that does go viral and learn exactly how that happened.
It’s becoming more and more apparent that mobile is an important consideration for marketers. Our audiences are using mobile devices to research our companies, products, and services — in fact, Google found that nearly 60% of consumers visit a company’s mobile website in the buying cycle. And because we want to be where our audience is, it’s important for us to up our mobile game.
The first step you need to take? Make your website responsive.
We all procrastinate. We put off dishes in favor of one more episode in our Netflix TV show binge. We tell ourselves we’ll definitely book that dentist appointment next week — you know, when we have more time. We spend an extra few minutes at the office coffee machine chatting up coworkers instead of diving right into our work for the day.
But in a world where we’ve got a ton to do — and not a ton of time to do it — procrastination can have pretty big consequences.
Luckily, there are plenty of ways you can fight back.
Inbound marketers are constantly on alert for changes in Google’s ever-evolving algorithm … but that doesn’t mean we don’t miss one every now and then. The combination of frequent algorithm updates and a busy workload means that sometimes a critical update gets lost in the sauce.
To make sure you’re fully up to date on the latest major changes in SEO, we’ve compiled a full list of the most important Google algorithm updates from 2014.
I used to work near the waterfront in Boston. At lunchtime, I’d head down to the benches by the harbor with my coworkers (now two of my greatest friends), and we’d look out at all the fancy boats docked there.
“What am I doing wrong in my career that I don’t have one of those?” my friend joked. We repeated that refrain often, as all of us love the ocean and boat ownership was — in our estimation — the height of luxury.
Some of the pages on your website are more important than others. Okay, many of you probably find that fairly obvious — but I’m surprised how few people actually apply this knowledge to their websites to improve conversions.
I’m all about low hanging fruit; about undertaking the easiest tasks that will have the biggest results. What I’m about to describe in this article has the potential to improve your site dramatically with just a few, critical changes.
![The Essential Cheat Sheet of Cover Photo Dimensions for Facebook, Twitter & More [Templates]](https://cdn2.hubspot.net/hubfs/53/social-media-image-sizes-dimensions.jpeg)
Having a social media profile without a cover photo is like having a brick-and-mortar business without a store sign. Although brands could technically do without either, I wouldn’t recommend it.
Social media cover photos are great for communicating brand values, highlighting a current campaign, or conveying what your company has to offer.
If I were to ask you to define a successful career, there’s a 46% chance you’d cite “money” as the measuring stick. Yet despite the emphasis placed on income, marketers are going about maximizing earnings in a flawed manner.
I’ve managed marketers for the past decade, and most see career growth as “incrementally hierarchal” — progress unfolds linearly as the person climbs from one level of seniority to the next.
Calling all marketers who are totally, completely, 100% satisfied with how your marketing channels are performing. I have some bad news for you:
There’s still more work to be done. A lot more.
You see, unlike Michelangelo’s Sistine Chapel ceiling, or Da Vinci’s Mona Lisa, marketing isn’t a piece of artwork that has a finite end.
Over the last eight years, lots of things have changed in HubSpot’s marketing. When I first joined, we had two marketers; now, we have seventy. We used to have a database of a few thousand; now, it’s filled with millions of contacts. And our monthly lead numbers? They used to hover around a few hundred. Now, they’re up in the tens of thousands.
As we’ve grown, our strategies have had to grow with us — especially on email.
When converting visitors on your website into leads, copywriting can make or break your landing page conversion rates. The success — or failure – of each and every landing page you create is riding largely on your copy.
There were hundreds of business books published this year. With so many books to choose from, it’s nearly impossible to figure out which ones you should actually read.
We decided to simplify things for you. Similar to the way Nate Silver aggregates political polling data, BookBub aggregated 23 different “Best Books of 2014” lists — from The New York Times to The Financial Times and more.
In theory, the “tricks” to delivering awesome customer service are pretty straightforward:
Seems pretty easy, right? Just develop these three skills, and you’ll be set.
