News & Media (Page 129)

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social-media-linkedin

This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales.

Social selling is part activity, part reputation. If you’re writing insightful comments on your prospects’ blogs, responding to their tweets, and liking their shared content, you’ve got the activity bit down pat. But if your LinkedIn profile doesn’t include your three jobs and features a cropped picture of you from prom, you can’t really call yourself a social seller. 

If you’d like to start a social selling initiative in earnest, then begin by revamping your LinkedIn profile. Just as you’re researching potential buyers on LinkedIn to learn more about them, they’re looking at your profile to judge whether they want to do business with you. Don’t ruin great messaging and positive interactions with an outdated, sparse, or inappropriate profile. 

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marketingvsux

This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.

The first volume of The SoDA Report revealed a disturbing survey result earlier this year. When asked about talent gaps, and 77%of agency respondents identified user experience (UX) as the biggest shortfall on the client side.

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If you’re a regular reader of HubSpot’s Blog, you’ve probably noticed things are looking a little bit different today. It’s not just you. Last night, we gave the HubSpot Blog a pretty drastic makeover. 

A lot of planning and strategizing went into the new design, so we thought we’d share how the current design came to be and why we made the changes we did.

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Emotion is a major force in online sales. As much as we tend to disparage “emotion” in purchasing decisions, the fact is everyone thinks and makes choices based on emotion.

We can’t prevent this. Emotional decision-making is hardwired into our brain’s functionality. In fact, without guidance from our emotions, decision-making would be nearly impossible.

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I don’t know about you, but I rarely feel like I’m 22. I do, however, work with a lot of 22-year-olds who are smart, interesting, dynamic, and absurdly high-energy.

While it depresses me they don’t understand my Saved by the Bell references, their ideas and achievements are truly remarkable.

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Let’s face it: Executing a successful marketing plan requires time, energy, and money. And with so many different facets of marketing to consider — branding and creative, product marketing, hosting events, etc. — your marketing budget can disappear unbelievably fast.

Ever found yourself scratching your head with a depleted budget at the end of the month, quarter, or year? 

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Working from home is awesome … right up until the cat throws up on your computer. And your neighbor — who you can only assume is building a time machine — starts firing up all sorts of power tools and noisy machinery across the street. 

For many modern professionals, working from home every once in a while is a luxury that our respective companies afford us.

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They say the best things often come in small packages. Think about it: jewelry, Snapchats, books, the keys to a brand new car … all of these things support this notion. 

And with our attention spans shrinking below that of a goldfish, it should come as no surprise that we’re beginning to crave more focused content at a smaller scale, too. 

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To all the conference-goers out there, we’d like to pose a question. What’s your mission?

With so many benefits of attending and goals to focus on during a conference, choosing just one can be a tall order. And with INBOUND 2016 around the corner, you might be asking yourself: Should you network, and make connections with smart people? Or should you stick to learning, and diligently take notes during the breakout sessions?

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In this fast-paced world, when we’re firing off emails, posting status updates, and sending messages a mile a minute, we’ve all pressed “send” or “delete” sooner than we’ve intended at one time or another.

From posting a photo of my “amazung view of the muntains” to sending an email prematurely, I know that feeling of regret all too well.

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Sometimes, when I tell people that I blog for a living, they roll their eyes. “That’s so easy,” they say. “You get a paycheck for sitting on the internet all day and writing. A monkey could do your job!”

That’s when I roll my eyes. See, people are quick to deem blogging as a no-brainer job. But when they actually sit down to write their first couple of posts, it hits them: This is way harder than I thought.

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Every brand on Facebook is on Facebook for one reason — to (eventually) get more business. But getting more business from Facebook means different things to different types of businesses. Different brands will have different objectives, such as driving in-store sales, increasing online sales, launching a new product, building awareness, or promoting a mobile app.

Regardless of the objective, there are a few steps that happen before Facebook fans can turn into real business. You have to first build an audience on Facebook, then drive inbound traffic to your website, then turn that traffic into qualified leads, and then nurture those leads into customers.

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