News & Media (Page 97)

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AdvertisingCanonicalContentContent MarketingDailyDesignGraphic DesignInbound MarketingInBound Marketing BlogInternationalMarketingNews & MediaSEO
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This past spring, the web was abuzz as Google released the much-feared algorithm update that severely punished websites that were not optimized for mobile. Marketers were anxious. Fear mongering abounded. But now that “Mobilegeddon” is actually upon us, some are saying that the reports of doom and destruction have been greatly exaggerated.

Many marketers have asked the HubSpot team just how worried they should be, so we sifted through the post-apocalyptic dust to review the damage for ourselves.

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ContentContent MarketingDailyInbound MarketingInBound Marketing BlogInternationalMarketingNews & Media
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When you don’t have the right system in place, running a marketing campaign can be messy business.

From assigning ownership over certain tasks, to establishing deadlines, to collaborating with campaign stakeholders, to writing and editing copy … there’s a lot to manage. And with so many moving pieces to consider, disorganization can be a major enemy.

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AdvertisingBusinessDailyIGSSInbound MarketingInBound Marketing BlogInternationalMarketingNews & MediaProductivity
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I wasn’t always a morning person. Whether I was actually doing something productive or just sitting in my bed watching reruns of The West Wing, I remember relishing those late night hours. In those days, sleeping in until 11:00 a.m. was second nature.

Nowadays, though, I couldn’t sleep past 6:30 a.m. if I tried. But I kind of love it — my mornings are by far my most productive time.

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Email marketers don’t have it easy these days.

In the early days of email marketing, we only had to worry about a handful of desktop email clients. Now, we have to make sure our marketing emails look good in a variety of desktop clients, from Gmail to Outlook to Yahoo! Mail. On top of that, you have to consider mobile users, too — after all, 53% of people read email on their mobile devices.

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ContentContent MarketingDailyInbound MarketingInBound Marketing BlogInternationalMarketingNews & Media
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The other day, I found myself in yet another discussion about how content marketing is a “trendy idea” rather than a viable long-term strategy.

Needless to say, I started to feel like I was in a Bizarro World. You know, one where a weirdly mutilated Superman says “Goodbye” when he means “Hello,” or where Elaine Benes hangs out with three guys who bear strange resemblance to Jerry, George, and Kramer, except that they read and are annoyingly reliable and polite?

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“Bad news for craft beer lovers: The Alchemist is not going to reopen after all. The pub and brewery in Waterbury, Vt., were destroyed by Hurricane Irene in August. The owners, John and Jen Kimmich, had been planning to rebuild and reopen, but they have learned that insurance will not cover the losses in the basement, where the brewery was located.”

That’s the lede from a 2011 story in The Boston Globe.

So how is The Alchemist featured on our most recent podcast about growth? Well, turns out that this wasn’t the end of The Alchemist after all.

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DailyInbound MarketingInBound Marketing BlogInternationalMarketingNews & Media
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Chelsea Clinton, Vice Chair of the Clinton Foundation, is no stranger to the spotlight. And while living in the public eye comes with its fair share of pressure, Chelsea is using her amplified voice to do good.

Serving as the vice chair of the Clinton Foundation, Chelsea is committed to improving global and domestic health, creating service opportunities, and empowering future generations — among many other notable initiatives. 

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In an advertising agency, having a good idea isn’t enough. You also have to demonstrate that your thinking caused your client’s cash register to ring. 

Proving your ads actually rang the register, however, has historically been a difficult exercise — one requiring deep expertise in research, statistics, and business analysis. 

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Let’s say you’ve come to the difficult realization that quite frankly your brand — if you can even call it that — is all over the place. Or perhaps worse, you have a defined brand, but you’re noticing that it just doesn’t seem to mesh with who you really are and what you really do. 

Don’t panic.

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Recently, an email about a new public market opening in my neighborhood caused me to go on a forward-frenzy. (You’re welcome, Boston Public Market.) I was so excited that I shared it with every single family member, friend, or co-worker who lived in that area. While no purchases were directly made from that email, Boston Public Market’s reach was greatly increased — all because it sent an interesting, relevant email to me.

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BusinessDailyInbound MarketingInBound Marketing BlogInternationalMarketingNews & MediaOffice LifeProductivity
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A text here. A few emails there. Just 10 ( … or 30) minutes of surfing your favorite websites. Oh, everyone’s getting coffee? Wouldn’t want to miss out!

These workplace distractions are familiar to all of us. But when you add up the time you spend distracted, you start to realize just how much they cut into your productivity.

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ContentContent MarketingDailyInbound MarketingInBound Marketing BlogInternationalMarketingNews & MediaVideo
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As marketers find more innovative ways to grab people’s attention, video has become a meaningful part of the strategic marketing conversation.

Video is no longer an “up-and-coming” marketing tactic — it’s here, and it’s a powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects. 

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