Marketing data (Page 5)

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Building charts and graphs is part of most people’s jobs — it’s one of the best ways to visualize data in a clear, easily digestible manner. But it’s no surprise that some people get a little bit intimidated by the prospect of poking around in Excel. I actually adore Excel, but I work in Marketing Operations, so it’s pretty much a requirement.

That’s why I thought I’d share a helpful video tutorial as well as some step-by-step instructions for anyone out there who cringes at the thought of organizing a spreadsheet full of data into a chart that actually, you know, means something.

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state-of-inbound-marketing-chartsThe best marketers I know are curious.

They’re curious about the latest social media update. They’re curious about finding solutions to the biggest problems their customers face. And they’re curious about how they’re performing — especially in comparison to their peers.

If you consider yourself a curious marketer,

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178976393This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders.

The IT reseller community, consisting of Value Added Resellers and Managed Services Providers community, has been a key channel for technology companies for the last 25 years. 

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coupon-couponsMy gym is located next to a Walgreens and across the street from a CVS. When I need headache medication, more shampoo, or a pair of scissors, I always plan my trips to the pharmacy after a sweat session. Which pharmacy do you think I go to?

You might think that I’d go right next door, as Walgreens sometimes has lower prices and it’s a more convenient location.

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ltv_(blog)Lifetime Value (LTV) is one of those metrics that keeps your CEO up a night. It’s the estimated revenue that a customer will generate during the entire span of their relationship with your company. It takes into account not only the initial purchase, but also how much a customer is likely to spend in the future as they purchase more products and services from you.

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